The sale of jewellery on the Internet has gained significant momentum in the last ten years. Buying items online, the price of which can reach several thousand or even tens of thousands of pounds, is already considered the norm. So what attracts clients to this type of shopping – after all the jewellery pieces on the internet are just a picture, which you can’t try on or examine in 360 degrees. Here are seven points which Ibelieve can help us answer this question:
1. Time-saving experience
No one will argue that buying jewellery online saves time. It’s a lot easier to make a choice sitting in front of a computer screen, than running from shop to shop. You also won’t have to photograph the jewellery pieces that you like or collect the business cards of sales assistants with the description of the item and then trying to remember which photograph suits which description.
2. A World of Choice
Imagine that you have worked out the style of jewellery you want to buy and you want to see the various versions of such jewellery. “Buying jewellery online means you’re not limited to high-street buying trends. For example, jewelstreet.com has an incredible selection of pieces handpicked from around the world. With advanced search and filtering you can quickly and easily find the style of jewellery you want, but with so much more choice than a physical store could offer”, says Josephine Painter, Designer Partnerships Director at the online platform jewelstreet.com
3. Discovery and inspiration
We are constantly paying attention to what jewellery is being worn by celebrities, after all, jewellery is what completes someone’s image. Josephine Painter maintains that: ““with the rise of the online world, it’s much easier, and much quicker to discover new trends and to get inspired by celebrities and fashion bloggers from around the world. You can ‘shop the look’ easily online and experiment with your own style in a way that is less restrictive than a trip to the high street”.
4. The world is your oyster
It doesn’t matter where you live, if you like a piece of jewellery you can buy it and have it delivered to your home, even if the designer or brand does not have a presence in your country. According to Josephine: «Your jewellery shopping choice is no longer restricted by your location, now you can shop anywhere in the world. At JewelStreet, we have sourced over 400 independent designers from around the globe. Harper’s Baazar said it best ‘If it was once necessary to trawl the globe for the most exceptional jewels, then JewelStreet is the experience in digital form’.
5. You can buy discreetly
Have you ever had to buy jewellery as a present for your other half and do it without being noticed? With the appearance of online jewellery stores there’s no longer reason to worry that he / she will find out about the purchase. ““Shop for meaningful gifts for your loved ones online, choosing where it will be delivered (often to the office). Please note, this also applies to buying gifts for yourself #mondaypickmeup. Our Concierge Team can help you find the perfect gift and liaise with our designers if you would like something truly bespoke for a special occasion”.
6. There is no pressure
I used to work in sales and to this day recall how clients often worried that I would be disappointed if they declined to buy something from me, or were embarrassed about their lack of education in terms of jewellery. Sometimes they didn’t want to communicate with sales assistants in order to avoid awkward situations, where they would come to look at something but would start to be actively sold to. On the internet, this doesn’t happen therefore many are now buying online so that no-one else will interfere in the process.
7. Exclusive jewellery offers
It’s becoming more and more frequent that multi-brand online stores offer their clients exclusive jewellery which can only be purchased from them. For example, Erica Courtney offers a whole line of jewellery with precious stones exclusively for jewelstreet.com clients.