Marvellous Depths: The Sumptuous Iranian Heritage of Hassanzadeh Jewellery

October 11, 2024

By Katerina Perez

7 min read

Recently, I had the pleasure of wearing a beautiful suite of Colombian emerald jewels by Iranian brand Hassanzadeh Jewellery. The delicious weight of that 30-carat emerald around my neck whisked me back to two important moments in my life… walking the red carpet at the Cannes Film Festival and the Venice Film Festival in 2022. During both glittering occasions, I was adorned with diamonds by Hassanzadeh Jewellery, which really boosted my confidence in front of all those flashbulbs! Now, I’d like to share the story behind the brand and spotlight some of its most spectacular pieces of high and fine jewellery, including its Tales of Diamonds collection…

In September, I was given a first look at a suite from the Hassanzadeh Jewellery’s Emerald Treasury collection ahead of an event the brand was participating in. For me, the necklace is an especially clever creation, as it finds the perfect balance between contemporary design and the company’s traditional Iranian cultural heritage. In fact, the brand has nearly a century of history and can trace its roots to Sheikh Haj Hossein Hassanzadeh, who started producing Iranian gold jewellery in the late 1920s. He passed his business onto his sons, who built the company into something far larger, with a head office in Tehran, the capital of Iran, and a subsidiary office in London. Today, Hassanzadeh Jewellery is led by Managing Director, Kaveh Hassanzadeh, who drives his team to create high and fine jewellery collections inspired by nature’s beauty, geometric shapes and gardens in bloom. 

Our pieces embody the delicate elegance and vibrant colours found in nature’s bounty. Kaveh Hassanzadeh, Managing Director, Hassanzadeh Jewellery.

Personally, I think that elegance and understated glamour are the threads that unite Hassanzadeh jewels. During my time in Venice and Cannes, I really felt like the pieces I was generously loaned for both occasions had a sense of opulence, without veering into gauche territory. Nothing articulates this better than the Tales of Diamonds High Jewellery collection, which “showcases our brand’s unique designs and goldsmithing techniques,” according to Kaveh. If an individual owned all the pieces in this collection, they would be in possession of the quintessential, lifelong jewellery collection, including a sleek choker, a versatile cocktail ring and two pairs of statement earrings, one chandelier and the other shoulder-skimming. 

The Thick Diamond band with 3.81 carats of round diamonds and 7.55 carats of emerald-cut diamonds alongside the Heirloom ring from the Tales of Diamonds High Jewellery collection with more than four carats of round, marquise and princess-cut diamonds, both by Hassanzadeh Jewellery

The Thick Diamond band with 3.81 carats of round diamonds and 7.55 carats of emerald-cut diamonds alongside the Heirloom ring from the Tales of Diamonds High Jewellery collection with more than four carats of round, marquise and princess-cut diamonds, both by Hassanzadeh Jewellery

 Hassanzadeh Jewellery Heirloom ring from the Tales of Diamonds High Jewellery collection with more than four carats of round brilliant-, marquise- and princess-cut diamonds set in 18k white gold

Hassanzadeh Jewellery Heirloom ring from the Tales of Diamonds High Jewellery collection with more than four carats of round brilliant-, marquise- and princess-cut diamonds set in 18k white gold

 Hassanzadeh Jewellery Diamond Choker necklace from the Tales of Diamonds High Jewellery collection with 3.05 carats of round diamonds, 1.56 carats of pear-shaped diamonds, and 3.97 carats of marquise-shaped diamonds

Hassanzadeh Jewellery Diamond Choker necklace from the Tales of Diamonds High Jewellery collection with 3.05 carats of round diamonds, 1.56 carats of pear-shaped diamonds, and 3.97 carats of marquise-shaped diamonds

 Hassanzadeh Jewellery Diamond Dots earrings from the Tales of Diamonds High Jewellery collection with 6.13 carats of round brilliant-cut diamonds set in 18k white gold

Hassanzadeh Jewellery Diamond Dots earrings from the Tales of Diamonds High Jewellery collection with 6.13 carats of round brilliant-cut diamonds set in 18k white gold

There are two specific pieces I wish to mention here: the Diamond Extraordinaire necklace and the Ancient World earrings. The former really taps into the brand’s Iranian heritage with lovely scrolling lines of diamonds and multitudes of fancy shapes that wrap around the neck and fall in a cascade down the chest. The piece concludes with round and emerald-cut diamonds of 8.87 carats. Next, the Ancient World earrings offer a “flavour of Arabia nights,” according to the brand and serve as a reminder that “diamonds can be classy and contemporary in every era”. What’s clever about these earrings is the use of 8.82 carats of round brilliant-cut diamonds in illusion-style layouts to appear like much larger marquise- and pear-shaped diamonds. This is a technique the brand uses in its engagement rings too. Kaveh says: “The irregular gem arrangement of our engagement rings is a strategy that makes the perfect luxurious ring while making it more affordable to our customers at the same time.”

Hassanzadeh Jewellery Ancient World earrings with 11.81 carats of diamonds and the Diamond Extraordinaire necklace with 8.87 carats of round and emerald-cut diamonds, both from the Tales of Diamonds High Jewellery collection

Hassanzadeh Jewellery Ancient World earrings with 11.81 carats of diamonds and the Diamond Extraordinaire necklace with 8.87 carats of round and emerald-cut diamonds, both from the Tales of Diamonds High Jewellery collection

There are more high jewellery collections to explore, including the Emerald Treasury collection I mentioned earlier, but also the Diamond Joys collection. I particularly like the Diamond Rock ring in this range, which has an unconventional shape formed from marquise and round-brilliant-cut diamonds on almost every possible surface. The total weight of diamonds here is 7.71 carats. If you are more drawn towards coloured stones, the Pink Sensation and Sapphire Glam collections are also deserving of your attention, especially the Regal Amethyst choker with 2.44 carats of round-cut diamonds and a 41.88-carat amethyst, the Lotus Bloom bracelet with 4.11 carats of diamonds and a 5.30-carat morganite, and the Ocean Drop earrings with 2.16 carats of round-cut diamonds, 2.52 carats of sapphire and turquoise accents. 

Katerina Perez wears the Hassanzadeh Jewellery Diamond Rock ring from the Diamond Joys High Jewellery collection, set with 7.71 carats of round and marquise-cut diamonds, alongside a pair of fancy-cut diamond earrings

Katerina Perez wears the Hassanzadeh Jewellery Diamond Rock ring from the Diamond Joys High Jewellery collection, set with 7.71 carats of round and marquise-cut diamonds, alongside a pair of fancy-cut diamond earrings

 The Diamond Rock ring from the Diamond Joys High Jewellery collection by Hassanzadeh Jewellery, set with 7.71 carats of round and marquise-cut diamonds

The Diamond Rock ring from the Diamond Joys High Jewellery collection by Hassanzadeh Jewellery, set with 7.71 carats of round and marquise-cut diamonds

 Hassanzadeh Jewellery Regal Amethyst choker with a 41.88 carat amethyst and 2.44 carats of diamonds, set in 18k gold

Hassanzadeh Jewellery Regal Amethyst choker with a 41.88 carat amethyst and 2.44 carats of diamonds, set in 18k gold

 Hassanzadeh Jewellery Black Love earrings with 3.06 carats of emeralds and 5.76 carats of diamonds, alongside the Black Love ring with a 1.70 carat pear-shaped emerald and 2.18 carats of diamonds

Hassanzadeh Jewellery Black Love earrings with 3.06 carats of emeralds and 5.76 carats of diamonds, alongside the Black Love ring with a 1.70 carat pear-shaped emerald and 2.18 carats of diamonds

 Hassanzadeh Jewellery Lotus Bloom bracelet with a 5.30 carat morganite and 4.11 carats of round diamonds

Hassanzadeh Jewellery Lotus Bloom bracelet with a 5.30 carat morganite and 4.11 carats of round diamonds

 Hassanzadeh Jewellery Timeless Verdure two-finger ring with a 2.13 carat pear-shaped emerald and 2.90 carats of diamonds alongside the Thick Diamond band with 3.81 carats of round diamonds and 7.55 carats of emerald-cut diamonds

Hassanzadeh Jewellery Timeless Verdure two-finger ring with a 2.13 carat pear-shaped emerald and 2.90 carats of diamonds alongside the Thick Diamond band with 3.81 carats of round diamonds and 7.55 carats of emerald-cut diamonds

 Hassanzadeh Jewellery Ocean Drop earrings with 2.16 carats of round diamonds, 2.52 carats of sapphires and 10.57 carats of turquoise

Hassanzadeh Jewellery Ocean Drop earrings with 2.16 carats of round diamonds, 2.52 carats of sapphires and 10.57 carats of turquoise

 Hassanzadeh Jewellery Celestial Emerald earrings with two pear-shaped emeralds totalling 7.67 carats and 11.64 carats of diamonds

Hassanzadeh Jewellery Celestial Emerald earrings with two pear-shaped emeralds totalling 7.67 carats and 11.64 carats of diamonds

It’s easy to get lost down a Hassanzadeh high jewellery rabbit hole, but there are plenty of fine jewellery highlights too. Kaveh tells me that the brand’s best-selling design is the Sapphire Flower ring with a quartet of pear-shaped sapphires paired with marquise and round brilliant-cut diamonds. I also appreciate the abstract nature of many of its diamond rings, often with tendrils that fan out across the finger. A good example is the Diamond Branch ring with illusion-set marquise, baguette, pear and round-cut diamonds at just under one carat in total weight. 

Hassanzadeh Jewellery Sapphire Flower ring with marquise and round brilliant-cut diamonds and four pear-shaped sapphires totalling 1.56 carats

Hassanzadeh Jewellery Sapphire Flower ring with marquise and round brilliant-cut diamonds and four pear-shaped sapphires totalling 1.56 carats

 Hassanzadeh Jewellery Diamond Branch ring with illusion-set marquise, baguette, pear and round-cut diamonds at just under one carat in total weight

Hassanzadeh Jewellery Diamond Branch ring with illusion-set marquise, baguette, pear and round-cut diamonds at just under one carat in total weight

 Hassanzadeh Jewellery Sunset Splendor ring with 1.17 carats of round brilliant-cut diamonds and 2.24 carats of yellow diamonds

Hassanzadeh Jewellery Sunset Splendor ring with 1.17 carats of round brilliant-cut diamonds and 2.24 carats of yellow diamonds

 Hassanzadeh Jewellery Twilight Brilliance ring with 1.67 carats of round and baguette-cut diamonds

Hassanzadeh Jewellery Twilight Brilliance ring with 1.67 carats of round and baguette-cut diamonds

 Hassanzadeh Jewellery Tears of Light ring with 1.39 carats of pear-shaped diamonds

Hassanzadeh Jewellery Tears of Light ring with 1.39 carats of pear-shaped diamonds

 Hassanzadeh Jewellery rings including the Rose Lagoon ring (right) with 5.82 carats of oval-shaped pink sapphires and 3.62 carats of round brilliant-cut diamonds

Hassanzadeh Jewellery rings including the Rose Lagoon ring (right) with 5.82 carats of oval-shaped pink sapphires and 3.62 carats of round brilliant-cut diamonds

 Hassanzadeh Jewellery Pure Grace earrings (left) with pear, round and marquise-cut diamonds and the Fluid Diamonds earrings with marquise and round-cut diamonds

Hassanzadeh Jewellery Pure Grace earrings (left) with pear, round and marquise-cut diamonds and the Fluid Diamonds earrings with marquise and round-cut diamonds

Perhaps the best of Hassanzadeh Jewellery is yet to come, though! Kaveh tells me: “We have a new collection that is set to be released for the brand’s 100th anniversary, which is inspired by the Persepolis – a historical site in Iran built at around 518 BC by Darius the First. It used to serve as the ceremonial and courtly centre of the Achaemenid Empire.” Jewellery as an art form can really ground us to the past and shine a light on cultures different to our own, so I am excited to see this new collection. If you have a penchant for architectural jewellery, there are some pieces in the brand’s current portfolio to highlight, like the Blue Blossom necklace with 8.86 carats of round-cut diamonds and 16.59 carats of oval-shaped sapphires and the Emerald Fascination necklace with a pear-cut Colombian emerald of 3.58-carats and 10.02 carats of round diamonds. They are elegant and feminine for sure, but also give a subtle nod to structure, ordered lines and geometric shapes. Perfect for drawing admiring second glances!

Hassanzadeh Jewellery Blue Blossom necklace (left) with 8.86 carats of round diamonds and 16.59 carats of sapphires and the Emerald Fascination necklace with 3.58 carats of emeralds and 10.02 carats of round brilliant-cut diamonds

Hassanzadeh Jewellery Blue Blossom necklace (left) with 8.86 carats of round diamonds and 16.59 carats of sapphires and the Emerald Fascination necklace with 3.58 carats of emeralds and 10.02 carats of round brilliant-cut diamonds

I think it is worth noting that this is far from the extent of Hassanzadeh’s treasures. On its website, you can discover a beautiful array of coloured gemstones, fancy yellow diamonds, opals, and pearls, so there really is something for every palate. Plus, the brand is on a mission to grow its presence, so I predict we will be seeing its team at many more events moving forward. “At the heart of our future plans is the desire to show that luxury can be both timeless and practical,” Kaveh explains. “As we grow, you can expect us to continue pushing boundaries while blending sophistication and functionality in a way that speaks to our global audience.” I will be observing from afar, waiting to see what wonders emerge next!  

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