Iconic Patterns: Reinventing the Chequerboard with Le Damier de Louis Vuitton

November 4, 2024

By Hirshi Sujanti

3 min read

Few symbols in the fashion world are as recognisable as Louis Vuitton’s Damier pattern, a timeless motif introduced in 1888 that has graced everything from luggage to couture. Known for its geometric design, this iconic checkerboard design has become a hallmark of luxury, almost imprinted on the collective consciousness. Now, with Le Damier de Louis Vuitton, this celebrated pattern enters the world of fine jewellery, reimagined in gold and diamonds. Let’s delve into the brilliance of this signature collection.

Did you know that the Damier pattern created by Louis Vuitton wasn’t just about style but a clever stroke of branding genius? Back in 1888, Louis Vuitton and his son Georges set out to create something that would make the Maison unmistakable in a sea of competitors. The result? A checkerboard design that wasn’t only striking but deeply symbolic. Drawing inspiration from the number eight, representing infinity and eternal continuity, the Damier pattern became iconic and exclusive. More than a century later, the pattern continues to weave its magic across Louis Vuitton creations, proving that some things truly never go out of style.

A stack of two-row and four-row diamond rings, diamond-studded bracelets in yellow and white gold, a diamond-studded round pendant with a diamond bracelet in yellow gold, all featuring Louis Vuitton's iconic Le Damier chequerboard pattern

A stack of two-row and four-row diamond rings, diamond-studded bracelets in yellow and white gold, a diamond-studded round pendant with a diamond bracelet in yellow gold, all featuring Louis Vuitton's iconic Le Damier chequerboard pattern

Now, Louis Vuitton’s celebrated Damier motif has been reimagined—not on its iconic luggage, but within the realm of fine jewellery. With the ‘Le Damier de Louis Vuitton’ collection, the Maison introduces a collection of unisex designs that carry the original Damier pattern in precious metal form. Crafted in yellow or white gold, these pieces play with the iconic squares interspersed with diamonds in an abstract infinity pattern. As Artistic Director Francesca Amfitheatrof explains: “This collection isn’t just about the diamonds, but the pattern they create.” The polished gold squares feel as smooth as silk, while the geometric lines add a bold, sophisticated edge.

Two-row and four-row diamond rings, diamond-studded bracelets in yellow and white gold, along with diamond hoop earrings, all featuring Louis Vuitton's iconic Le Damier chequerboard pattern, worn by both male and female models, highlighting the unisex nature of the collection

Two-row and four-row diamond rings, diamond-studded bracelets in yellow and white gold, along with diamond hoop earrings, all featuring Louis Vuitton's iconic Le Damier chequerboard pattern, worn by both male and female models, highlighting the unisex nature of the collection

There are 12 tactile creations making their debut in this collection, including some daintier necklaces, stacking bangles and sculpted hoop earrings. At the forefront, the emblematic ring stands out—available in two widths to encourage collectability and layering. The offering also introduces a reinterpreted tennis bracelet inspired by the classic design. “I thought about the classic tennis bracelet—always in motion and always on your wrist,” shares Amfitheatrof, highlighting its everyday wearability. 

A pair of diamond studded hoop earrings in yellow gold from the Le Damier collection by Louis Vuitton

A pair of diamond studded hoop earrings in yellow gold from the Le Damier collection by Louis Vuitton

 Louis Vuitton Le Damier four-row diamond ring in the iconic chequerboard pattern in yellow gold

Louis Vuitton Le Damier four-row diamond ring in the iconic chequerboard pattern in yellow gold

 Louis Vuitton Le Damier round pendant, studded with diamonds on a yellow gold chain

Louis Vuitton Le Damier round pendant, studded with diamonds on a yellow gold chain

 Louis Vuitton Le Damier two-row diamond ring in the iconic chequerboard pattern in white gold

Louis Vuitton Le Damier two-row diamond ring in the iconic chequerboard pattern in white gold

 Louis Vuitton Le Damier diamond bracelet inspired by the tennis bracelet in the iconic chequerboard pattern in white gold

Louis Vuitton Le Damier diamond bracelet inspired by the tennis bracelet in the iconic chequerboard pattern in white gold

What stands out is how Le Damier de Louis Vuitton transforms simplicity into something quite opulent and refined. These understated designs are chic and minimalistic enough to speak to all, transcending gender and generations. Notably, the versatility of these jewels allows them to be worn individually or layered and stacked, yet they shine in any combination, seamlessly complementing any jewellery wardrobe. This collection not only reimagines a beloved motif but also redefines luxury as effortless, accessible, and universal.

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