The Boutique Show: Vicenzaoro 2015 Through The Eyes Of Katerina Perez
VICENZAORO, which concluded on September 9, was attended by more than 20,000 people – an increase of 14% attendees in comparison to 2014.
It was declared a success by exhibitors, buyers, and visitors alike. A contributing factor was the The Boutique Show exhibition format, that was introduced by Fiera di Vicenza at VICENZAORO January 2015 for the very first time. Exhibitors were placed into one of six communities, divided by the type of jewellery they produced, their reference values, positioning, organisational systems, and overall image.
With more than 1,300 exhibitors showcasing their work, visitors were able to browse new gold and silver brands and manufacturers from 30 different countries as well as key Italian gold districts. 40% of the visitors were from outside Italy and I was one among them. Having taken a number photos of the exhibition and jewels to share with you, I welcome you to look through my virtual gallery and get a feel of VICENZAORO Fall.
WORDS
Katerina Perez is a jewellery insider, journalist and brand consultant with more than 15 years’ experience in the jewellery sector. Paris-based, Katerina has worked as a freelance journalist and content editor since 2011, writing articles for international publications. To share her jewellery knowledge and expertise, Katerina founded this website and launched her @katerina_perez Instagram in 2013.
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