Jahan: A Dynasty of Master Jewellers for the New World of Jewellery

October 19, 2020

By Katerina Perez

6 min read

I first became acquainted with the House of Jahan while visiting Geneva four years ago. In a gorgeously appointed showroom in the heart of the city’s luxurious Rue du Rhône, the window display alone was enough to lure me in. Jahan’s high jewellery creations are uniformly rare and exceptional: truly timeless masterpieces showcasing the attention to detail, flawless craftsmanship and superlative gemstones that are synonymous with the brand.

I encountered Jahan again a few months later at the prestigious jewellery and watches fair in Doha. Enchanted by their irresistible collection, I introduced myself to Shahpour Jahan, the company’s CEO and Creative Director. Mr. Jahan is the seventh generation to pour his life and soul into the family craft.

What makes us unique is the combination of personalised service as well as an unlimited range of possibilities. When you come to us, you speak directly to the owners and we personally follow every project. Every creation must become a client’s favourite treasure. We won’t settle for anything less. – Mr. Jahan

One-of-a-kind necklace by Jahan featuring three magnificent tiers of classic pear shape and marquise cut diamonds

One-of-a-kind necklace by Jahan featuring three magnificent tiers of classic pear shape and marquise cut diamonds

 Suspended beneath is a sensational 12.45-carat pear shape diamond drop

Suspended beneath is a sensational 12.45-carat pear shape diamond drop

 Timeless icons: Jahan drop earrings featuring a matching pair of D colour pear shape diamonds totalling over 57 carats and a classic pear shape diamond ring

Timeless icons: Jahan drop earrings featuring a matching pair of D colour pear shape diamonds totalling over 57 carats and a classic pear shape diamond ring

Under Mr. Jahan’s leadership, the House has grown into a formidable brand that designs, creates and purveys extraordinary jewellery and watches from three illustrious boutiques in Geneva, London and Riyadh. Guiding his vision is a deep-rooted legacy of which most brands can only dream. “My siblings and I grew up surrounded by incredible jewellery,” recalls Mr. Jahan, whose father was also an internationally renowned jeweller. “My inspiration today comes from the grand designs I remember from my childhood, together with my father’s relentless passion for creation.”

This one-of-a-kind set by Jahan is a masterpiece that contrasts the rich beauty of rubies with the purity of classic white diamonds

This one-of-a-kind set by Jahan is a masterpiece that contrasts the rich beauty of rubies with the purity of classic white diamonds

As Mr. Jahan describes learning the trade from his father from a young age, a silky yellow diamond choker anchored by a jaw-dropping 26-carat cushion-cut diamond catches my eye. He reveals that five years passed between the moment the House obtained the sparkling centrepiece and the time they finished the handmade 18-carat gold choker, which is set with 297 dazzling round diamonds, each of which was polished by Jahan themselves. “When I see an opportunity to add a magnificent gemstone to our collection, I never hesitate.”

A contemporary choker-style necklace by Jahan set with 14 exceptional quality Burmese rubies and diamonds

A contemporary choker-style necklace by Jahan set with 14 exceptional quality Burmese rubies and diamonds

 The unique design is crafted to sit with sublime comfort upon the neckline

The unique design is crafted to sit with sublime comfort upon the neckline

Mr. Jahan designed the remarkable jewel so that the centre stone was removable, allowing for it to be worn in different ways, depending on the occasion. It’s a breathtaking creation that moves with sublime fluidity, sits softly upon the skin and captures perfectly Jahan’s unshakable belief in the enduring magic of the most distinguished gemstones. Mr. Jahan’s sixth sense for gemstones and design fuels his courage to continuously procure and produce extraordinary gemstones. “Sometimes you can arrange a beautiful design for a particular gemstone right away because you already have a collection that matches it perfectly. Other times it can take years. The marvellous thing about gemstones is that you have time because the best of the best always appreciate in value.”

A mesmerising Jahan necklace contrasting square emerald cut Fancy yellow diamonds and mixed shape white diamonds

A mesmerising Jahan necklace contrasting square emerald cut Fancy yellow diamonds and mixed shape white diamonds

Jahan’s traditional approach to curating a remarkable collection of magnificent gemstones complements their responsiveness to the demands of the new generation. “Many clients are the children, nephews and nieces of existing clients. We have always known that one generation does not necessarily look for the same styles as their predecessors, nor do they want us to serve and communicate with them the same way.”

A striking silhouette: Jahan's one-of-a-kind natural sapphire and diamond suite

A striking silhouette: Jahan's one-of-a-kind natural sapphire and diamond suite

 The intensely coloured pear shape sapphires are complemented by exquisite pear shape white diamond drops

The intensely coloured pear shape sapphires are complemented by exquisite pear shape white diamond drops

This flexible attitude towards design enables Mr. Jahan and his team of skilled artisans to seamlessly switch between creating timelessly elegant treasures and stunning modern masterpieces. Their ability to effortlessly transition from the conventional to the current also extends to client service. For more traditional clients, Mr. Jahan and his family travel the world, from yachts to palaces and everything in-between, to showcase their latest creations. Meanwhile, the new generation prefers to communicate from a distance. To satisfy their curiosity, the House expertly produces detailed Computer Assisted Drawings, lifelike renders and high-resolution videos to educate clients and reassure them that every feature is absolutely immaculate.

A remarkable feat of contemporary design: Jahan's natural sapphire and diamond necklace

A remarkable feat of contemporary design: Jahan's natural sapphire and diamond necklace

Amongst the astonishing jewels, a striking aspect I notice is the variety of clients Jahan can serve. I watch as Mr. Jahan’s family present everything from one-of-a-kind diamond watches to contemporary collections that attract endless gatherings of fascinated clients. Mr. Jahan points out that their new collections are particularly popular among younger clients who prefer versatile creations they can tastefully combine.

One-of-kind Jahan choker set with an incredible 297 round yellow diamonds. It took five years to source this extraordinary collection of stones

One-of-kind Jahan choker set with an incredible 297 round yellow diamonds. It took five years to source this extraordinary collection of stones

 Suspended beneath is a jaw-dropping 26 carat cushion cut yellow diamond

Suspended beneath is a jaw-dropping 26 carat cushion cut yellow diamond

 This mesmerising set of Fancy yellow and white diamond jewels celebrates the timeless elegance of pear shape diamonds

This mesmerising set of Fancy yellow and white diamond jewels celebrates the timeless elegance of pear shape diamonds

Surprised that almost an hour has gone by so quickly, I ask Mr. Jahan what is next for his family’s distinguished dynasty. Mr. Jahan exudes great calm as he affirms that his family will retain its uncompromising approach towards crafting exquisite jewellery. “We intend to retain the loyalty of our discerning clients, whom we are privileged to serve, and win the hearts of their children as well. When I see the work and passion our latest generation puts into our company, I know we will be in good hands for a very long time. Who can run a Maison better than a family?”

Contemporary Jolie diamond jewels and a stylish timepiece from the Nour by Jahan collection

Contemporary Jolie diamond jewels and a stylish timepiece from the Nour by Jahan collection

 A celebration of falling in love:  Kiss diamond ring in 18 carat rose gold from the Nour by Jahan collection

A celebration of falling in love: Kiss diamond ring in 18 carat rose gold from the Nour by Jahan collection

 Jahan Big Booster men's diamond timepiece in 18 carat white gold

Jahan Big Booster men's diamond timepiece in 18 carat white gold

Always ready to adapt, Jahan now offers virtual appointments so clients can discover their latest creations from the comfort of their homes. From a phenomenally rare coloured diamond ring to an outstanding Royal Blue sapphire choker, I thoroughly recommend visiting one of the House’s luxurious boutiques, browsing Jahan’s Instagram page or arranging a virtual appointment to get a taste of the lavish jewellery from this celebrated Swiss Maison.

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