Jewellery Insider: Read my Q&A Interview with Sahak Magazine

January 24, 2023

By Katerina Perez

4 min read

Back in October 2022, I was delighted to receive an email from Sahak Demirci, the CEO of Swiss fine jeweller and magazine publisher, Sahak, to discuss my life as a jewellery key opinion leader. His questions spanned my career history, professional highlights, thoughts on high jewellery trends and the challenges that jewellers face in the present climate. Now that the article has published, I would like to share the full interview with you here. I hope it allows you get to know me better and experience a small slice of my jewellery universe.

The year 2023 is a milestone for KaterinaPerez.com as it represents my 10-year anniversary as a key opinion leader in this fabulous industry. As some of you may know, I have worked in the jewellery trade for far longer than 10 years, both as a magazine editor and a retail sales professional on London’s Bond Street. 

Katerina Perez is celebrating the 10th anniversary of KaterinaPerez.com in 2023

Katerina Perez is celebrating the 10th anniversary of KaterinaPerez.com in 2023

I spend so much time writing about jewellery that it’s strangely difficult to be introspective and write about myself! So, when Sahak magazine invited me to do an interview, I was initially nervous. Fortunately, CEO Sahak Demirci, who founded his eponymous Zurich-based jewellery business in 2010, asked me some insightful questions and gave me the opportunity to share some of my personal opinions. Continue reading to find out more about me and what I love most about the artistry of jewellery…

Katerina Perez is interviewed in Sahak Magazine

Katerina Perez is interviewed in Sahak Magazine

 A closer look at the interview between Katerina Perez and Sahak Demirci, CEO of Sahak Fine Swiss Jewellery

A closer look at the interview between Katerina Perez and Sahak Demirci, CEO of Sahak Fine Swiss Jewellery

 Katerina Perez at the Cannes Film Festival 2021 wearing a Gemy Maalouf gown, Alzuarr shoes and Lydia Courteille earrings from the Topkapi collection

Katerina Perez at the Cannes Film Festival 2021 wearing a Gemy Maalouf gown, Alzuarr shoes and Lydia Courteille earrings from the Topkapi collection

 Katerina Perez and Aydin Hassanzadeh of Hassanzadeh Jewellers at the Cannes Film Festival 2022

Katerina Perez and Aydin Hassanzadeh of Hassanzadeh Jewellers at the Cannes Film Festival 2022

 Katerina Perez on the red carpet at the Venice Film Festival 2022 wearing wearing a dress by Sima Couture dress and Hassanzadeh jewellery

Katerina Perez on the red carpet at the Venice Film Festival 2022 wearing wearing a dress by Sima Couture dress and Hassanzadeh jewellery

 Katerina Perez receives the WIBA Jewellery Influencer Award during the Cannes Film Festival 2021

Katerina Perez receives the WIBA Jewellery Influencer Award during the Cannes Film Festival 2021

 Katerina Perez was thrilled to secure the UK Social Influencer Award at International Jewellery London in 2018

Katerina Perez was thrilled to secure the UK Social Influencer Award at International Jewellery London in 2018

 Katerina Perez co-hosts the Professional Jeweller Awards 2021 in London

Katerina Perez co-hosts the Professional Jeweller Awards 2021 in London

 De Beers Ascending Shadows necklace and earrings from The Alchemist of Light High Jewellery collection with anodised titanium, coated aluminium, white marquise-shaped diamonds, green rough diamonds and a 3.41 carat fancy light grey pear-shaped diamond

De Beers Ascending Shadows necklace and earrings from The Alchemist of Light High Jewellery collection with anodised titanium, coated aluminium, white marquise-shaped diamonds, green rough diamonds and a 3.41 carat fancy light grey pear-shaped diamond

 Boucheron mother-of-pearl, diamond, meteorite, onyx, platinum, burnt wood and white gold Octopus earring, Bois Brûlé Diamant necklace, Coquillage necklace and wolf ring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron mother-of-pearl, diamond, meteorite, onyx, platinum, burnt wood and white gold Octopus earring, Bois Brûlé Diamant necklace, Coquillage necklace and wolf ring from the Carte Blanche Ailleurs High Jewellery collection

 Hermès Couleurs du jour necklace with its 'doors' in the open position from the Les Jeux de l'ombre High Jewellery collection

Hermès Couleurs du jour necklace with its 'doors' in the open position from the Les Jeux de l'ombre High Jewellery collection

 Katerina Perez presents a pearl and aquamarine ring by Assael

Katerina Perez presents a pearl and aquamarine ring by Assael

 Katerina Perez wears  a trio of FerrariFirenze Clover rings with diamonds and coloured enamel

Katerina Perez wears a trio of FerrariFirenze Clover rings with diamonds and coloured enamel

 Katerina Perez wears necklaces by Maison Avani set with a yellow sapphire and tsavorite garnet

Katerina Perez wears necklaces by Maison Avani set with a yellow sapphire and tsavorite garnet

 Katerina Perez studies a bracelet by VAK Jewels with portrait-cut diamonds

Katerina Perez studies a bracelet by VAK Jewels with portrait-cut diamonds

 Jessica McCormack diamond ring and diamond-set ring jacket from the Party Jacket collection

Jessica McCormack diamond ring and diamond-set ring jacket from the Party Jacket collection

 Boucheron Palissandre Santos wood, diamond, white gold, natural butterfly wing, natural shell Conus Marmoreus and quartz Papillon earrings, Cristaux Pendants earring, Bois Diamant brooch and Jack Coquillage brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron Palissandre Santos wood, diamond, white gold, natural butterfly wing, natural shell Conus Marmoreus and quartz Papillon earrings, Cristaux Pendants earring, Bois Diamant brooch and Jack Coquillage brooch from the Carte Blanche Ailleurs High Jewellery collection

 Katerina Perez seeks to unravel the latest celebrity jewellery trends, including the 'neck mess' aesthetic of 2022

Katerina Perez seeks to unravel the latest celebrity jewellery trends, including the 'neck mess' aesthetic of 2022

 Reporting on catwalk jewellery trends on KaterinaPerez.com

Reporting on catwalk jewellery trends on KaterinaPerez.com

Feminine Finesse: Women at the Bench Crafting Jewellery Masterpieces

I am sure all of you have heard incredible things about the power of the human touch. The same can be said for handcrafted jewellery - an artisan's hands can breathe life into metal, transforming it into something precious that embodies beauty and charm

by Hirshi Sujanti

Slithering Success: The Best Year of the Snake Watches for Chinese New Year 2025

by Sarah Jordan

Knock on Wood: Precious Wooden Jewellery for Luck and Grounding 

Would you consider swapping gold and gemstones for wood?

by Rachael Taylor

Glorious Garnets: Why This Lesser-Known Gemstone is Undergoing a Renaissance

Found in the jewellery of Egyptian pharaohs and ancient Romans, the Victorians adored the red variety of garnet for which this gemstone is best known. Jewellery in the 19th century wasn’t just an accessory; it was a vehicle of expression

by Claire Roberts

Heavy Metal: The Trend For Bold Gold Medallions Gathers Pace

Medallions infused with meaning are hot property right now, as jewellery lovers fall for the symbolism and style of these statement designs.

by Rachael Taylor

New Horizons: Building a New Life in Hong Kong with Valentina Fine Jewellery 

Life can take you in unexpected directions – this is one thing I know for sure. Sometimes, though, these directions can lead to hugely exciting, life-altering events!

by Sarah Jordan

Star of Singapore: Exploring the Incredible Legacy of B.P. de Silva 

The brand’s heritage traces back more than 150 years and it is now run by the fifth generation of the founding family. It is a real destination.

by Katerina Perez

Subscription banner

Katerina PerezClub

Step into a universe devoted to jewellery that has been especially curated to indulge your passion, impart knowledge and inspire the next steps on your jewellery journey. Discover exclusive content you won’t find elsewhere.

join the club

Latest Stories

Add articles and images to your favourites. Just

Gem Focus:Brazil Gem Commerce

Discover a company specialising in the cutting and trading of Brazilian and African precious gems, including Paraiba, rubellite and morganite

by Katerina Perez

Continue Reading

Ask Katerina:Diamond Jewellery Styling Tips for Modern Dressing

Here are some of the answers I gave during the presentation to aid your jewellery dressing…

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.