Beyond Gold and Platinum: The Alloys Powering a New Era of Contemporary Craftsmanship

While gold and platinum remain staples of fine jewellery and watchmaking, a new generation of metals is quietly infiltrating both industries. From honey-toned golds to recycled alloys made from electronic waste, they’re among the industry’s most exciting innovations, yet few have heard of them. Join me as I explore the stories—and the trailblazing brands—behind this new frontier in contemporary craftsmanship.

Innovation in jewellery and watchmaking isn’t only about design or complication—it’s often hidden in the metal itself. Increasingly, brands are developing proprietary alloys that redefine how precious metals look and feel. Engineered for hardness, stability, colour or ethical purpose, these materials give traditional metals a modern edge. Here are eight new alloys giving fresh meaning to the word “precious”.