Anna Maccieri Rossi: I Do Not Search for Beauty, I Search for Magic

May 20, 2019

By Katerina Perez

5 min read

Having spent more than 12 years designing timepieces for such world-leading luxury brands as Cartier, Jaeger-LeCoultre, Bulgari and Tiffany & Co., Anna Maccieri Rossi set about on a new venture by establishing her own namesake brand. The Italian designer chose an unbeaten path for her own business, and merged Metiers D’art skills of watchmaking with the art of high jewellery. This resulted in a completely new and unexpected line of precious pieces – one that celebrates the beauty of two very similar and yet very different art forms.

Anna Maccieri Rossi is obsessed with her new design direction, its technicalities and the quality she provides to her clients. She creates pieces that boast volume and personality, preserving the lightness of a true jewel at the same time. Constantly facing challenges, the Italian designer feels lucky to be surrounded by very talented and experienced artisans, who support her in creating these outstanding pieces. Debuting her collection at the Couture Show in Las Vegas, Anna Maccieri Rossi took some time to speak with me about her creative journey, her years in watch design and her vision of the jewellery she creates.
Anna Maccieri Rossi 'Wolf' collection open ended ring with hand painted mother of pearl, diamond, and labrodite in white gold

Anna Maccieri Rossi 'Wolf' collection open ended ring with hand painted mother of pearl, diamond, and labrodite in white gold

 Anna Maccieri Rossi 'ORA' collection open ended ring with citrine and diamonds in yellow gold

Anna Maccieri Rossi 'ORA' collection open ended ring with citrine and diamonds in yellow gold

 Anna Maccieri Rossi 'ORA' collection 'Chevalier' ring with mother of pearl, guilloché enamel, diamonds in white and yellow gold

Anna Maccieri Rossi 'ORA' collection 'Chevalier' ring with mother of pearl, guilloché enamel, diamonds in white and yellow gold

 Anna Maccieri Rossi 'ORA' collection 'Chevalier' ring with mother of pearl, sapphires and diamonds in white and yellow gold

Anna Maccieri Rossi 'ORA' collection 'Chevalier' ring with mother of pearl, sapphires and diamonds in white and yellow gold

Katerina Perez: Can you tell me about the journey that led you to start your namesake brand?

Anna Maccieri Rossi: For a while, I had an idea of introducing watch world and movement to jewellery, I simply couldn’t stop thinking about it, it was what I call a ‘creative urgency’. The desire to create jewellery that is truly inspired by the theme of time never left me. I feel that it is a tribute to the memory through imagination, as memory is able to connect us to our roots and tradition; while imagination can inspire us and brings us to the future. Memory is our essence. Imagination is our dream.

Anna Maccieri Rossi 'Wolf' collection pendant with painted and engraved mother of pearl, sapphires and diamonds in white gold

Anna Maccieri Rossi 'Wolf' collection pendant with painted and engraved mother of pearl, sapphires and diamonds in white gold

KP: How has your heritage in watches has informed your jewellery design style?

AMR: Actually, I started my professional career as a jewellery designer and gradually trained to be a senior watch designer. This evolution changed me, and made me look at the projects in a new way: I do not search for beauty, I search for magic. I love when objects contain stories, when they have a soul, when they function, move. I look for the unexpected and create timeless amulets that evoke emotions and can make you dream.

Anna Maccieri Rossi 'Wolf' collection open ended ring with hand painted mother of pearl, diamond, and labrodite in white gold

Anna Maccieri Rossi 'Wolf' collection open ended ring with hand painted mother of pearl, diamond, and labrodite in white gold

KP: Do you believe that there are any limits to mechanical jewellery design?

AMR: Limits are the challenges we face. They exist in order for us to overcome them, learn from them, find solutions and improve. I personally never think about limits but about opportunities – my father taught me this. A watch designer never stops studying, researching, trying to overcome constraints. The world belongs to the bravest, so one has to always be daring!

Anna Maccieri Rossi's creative process

Anna Maccieri Rossi's creative process

 Anna Maccieri Rossi's creative process

Anna Maccieri Rossi's creative process

 Anna Maccieri Rossi's creative process

Anna Maccieri Rossi's creative process

 Anna Maccieri Rossi's creative process

Anna Maccieri Rossi's creative process

KP: What fascinates you about jewellery design?

AMR: The entire process, it is like an adventure: every phase has its own pleasure and challenge. I’m the person who at any time of day or night has an idea or ‘illumination’ and need to draw it on what is handy: a train ticket, a napkin at a restaurant, sand on the seashore.

Anna Maccieri Rossi 'Teatro' collection cuff with mechanical movement, diamonds, hand painted mother of pearl and sapphires in white gold

Anna Maccieri Rossi 'Teatro' collection cuff with mechanical movement, diamonds, hand painted mother of pearl and sapphires in white gold

KP: I get the feeling that your designs are communicative, and your jewellery interacts with its wearer. Was this a conscious ambition or an unintended consequence?

AMR: Life is not only one thing, one instant, one shade… It is a succession of events, stories, emotions. I love the idea of bringing awareness of it to the wearer and giving possibility to play, touch, enjoy my jewellery in a very personal way. I want to express grace and tell a very intimate story through my collections. That is why the first one – ’Teatro’ – features a disk and, as on stage, you can see different scenes, experience feelings when watching a disk moving slowly, gently without stopping.

Anna Maccieri Rossi 'Sunset Sunrise' collection pendant with painted mother of pearl and diamonds in yellow gold

Anna Maccieri Rossi 'Sunset Sunrise' collection pendant with painted mother of pearl and diamonds in yellow gold

KP: Can fine jewellery be a part of a modern, practical lifestyle?

AMR: Absolutely yes! I love it. There are no rules anymore on what you can or can’t wear. Today a jewel can be worn with irony, lightness, pleasure, and it is all a matter of balance to me. You can wear a diamond on a white t-shirt, as it no longer represents the ‘status’ of a person, but it expresses one’s joy, personality and the ability to be versatile. Don’ t be afraid to wear jewellery and to enjoy it. Choose the one that makes you feel good and, most of all, that is 100% YOU. Don’t cover, shine!

Carol Kauffmann: ‘Botanica’ and ‘Venezia’ Collections Debut at Couture 2019

continue reading

Jewellery Manifesto: Tracing Three Pivotal Decades with Pomellato Collezione 1967

With Collezione 1967, Pomellato is presenting its ‘Jewellery Manifesto’ through 75 pieces, each inspired by one of three revolutionary decades in its creative history: the 1970s, 1980s and 1990s. Let’s take a closer look at the Maison’s artistic signatures, reinvented for a new generation of high jewellery lovers… 

by Sarah Jordan

Pink City Style: The Best-Selling Reversible Jewels of Gyan Jaipur

I would like to tell you more about the brand, its origin story, design inspirations and its popular Jaipur and Yami collections

by Katerina Perez

Fabulous Futures: Le Vian Unveils its 2026 Jewellery Trends in Las Vegas

Here's a rundown of what was included this year…

by Sarah Jordan

Exceptional Splendour: Jaipur Gems Celebrates 50 Years with Abu Dhabi Opening and New High Jewels 

Let me take you on a behind-the-scenes tour of the new Abu Dhabi boutique and share some of my sparkling highlights

by Katerina Perez

Radiating Confidence: The Mother-Daughter Energy Behind Growing Brand Aponine

As one of this year’s Couture show debutants, Turkish brand Aponine impressed me with its blend of colourful creativity, timeless elegance, and stylish femininity. Let’s take a closer look…

by Katerina Perez

Sensual Silhouettes: Jewels with Curves in All the Right Places

Is it getting hot in here, or is it just us? As jewellers swap sharp lines for shapely swirls, we look at new collections that are embracing the raw power of sensuality inspired by the female form

by Rachael Taylor

Artistic Realms: The Enchanting Natural World of Histoire D’Elle

I had the pleasure of speaking with Pascale Van Maele, the Brand Manager of Histoire d'Elle, which celebrates the deep-rooted connection between quiet femininity, elegance and natural forms. Let's explore together…

by Sarah Jordan

Spinel Stories: Celebrating the Special Allure of Spinels with the House of Gübelin 

I visited the Geneva boutique of the family-owned business to indulge my passion for this overlooked gemstone and explore some of its beautiful creations…

by Katerina Perez

Golden Hour: Cosmic Creations in the Chanel Reach for the Stars High Jewellery Collection

The Reach for the Stars collection bounces between cosmic constellations of diamonds, elaborate, almost mythological neckwear, and starbursts of coloured stones, all with the Maison’s Parisian flair

by Sarah Jordan

Ultimate Guide to Promise Rings: What They Mean, How to Wear One and Where to Buy

While the promise ring's meaning has evolved, its emotional weight remains, making it especially popular among Gen Z and millennial couples seeking the perfect, personal pre-engagement jewel

by Claire Roberts

Exquisite Escapes: The Idyllic Inspirations Behind the Diorexquis High Jewellery Collection

In early May 2025, Dior Joaillerie's Artistic Director Victoire de Castellane showcased an unprecedented high jewellery collection, Diorexquis, to more than 300 VIPs at the Château de la Colle Noire in the heart of Provence. Let's take a closer look…

by Katerina Perez

Latest Stories

Add articles and images to your favourites. Just

Epic Evolution:Miseno Launches the Arco Collection to Celebrate a Fabulous Decade

I am pleased to present to you my highlights of the new Arco High Jewellery collection, which was formally showcased to the jewellery world at Couture from June 4-8, 2025

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

In Conversation:Discussing Paraiba - The Legacy of a Color

with Vogue Singapore

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.