Bvlgari: Magnifica—The Most Expensive Collection in the Brand’s History

August 9, 2021

By Katerina Perez

9 min read

I was recently sent a press pack about five new high jewellery watches from Bvlgari. In this release, I discovered that each model comes with an accompanying necklace. This struck me as rather odd. As a rule, watch design tends to be created to match jewellery, and not the other way around. I didn’t know at this point what I have since learned: that the Italian brand was slowly preparing the world’s press for the release of its new extensive collection of high jewellery art, appropriately entitled Magnifica.

Magnifica translates from Italian as ‘Splendour’, which is, I think, a rather fitting name for 122 high jewellery masterpieces and watches that perfectly encapsulate the brand’s Roman DNA and its 137 years of jewellery making experience.

Actress Thandiwe Newton wears the Bulgari Magnifica High Jewellery Celestial Sky necklace

Actress Thandiwe Newton wears the Bulgari Magnifica High Jewellery Celestial Sky necklace

 A High Jewellery necklace from the new Bulgari Magnifica collection

A High Jewellery necklace from the new Bulgari Magnifica collection

 Actress Nicola Coughlan wears the Bulgari Magnifica High Jewellery Rubellite Curls necklace

Actress Nicola Coughlan wears the Bulgari Magnifica High Jewellery Rubellite Curls necklace

 The Pure Fiorever High Jewellery diamond necklace from the new Bulgari Magnifica collection

The Pure Fiorever High Jewellery diamond necklace from the new Bulgari Magnifica collection

 The Imperial Diamond High Jewellery necklace from the Bulgari Magnifica collection with a fancy vivid yellow diamond of 12.16 carats

The Imperial Diamond High Jewellery necklace from the Bulgari Magnifica collection with a fancy vivid yellow diamond of 12.16 carats

 A model wears the Rubellite Turban High Jewellery necklace with a 54.74 carat rubellite cabochon from the Bulgari Magnifica collection

A model wears the Rubellite Turban High Jewellery necklace with a 54.74 carat rubellite cabochon from the Bulgari Magnifica collection

 Model Suki Waterhouse wears the Flower Fantasy High Jewellery necklace with a 29.77 carat rubellite cabochon from the Bulgari Magnifica collection

Model Suki Waterhouse wears the Flower Fantasy High Jewellery necklace with a 29.77 carat rubellite cabochon from the Bulgari Magnifica collection

 A model wears the Pastel Chorus High Jewellery necklace and matching earrings from the Bulgari Magnifica collection

A model wears the Pastel Chorus High Jewellery necklace and matching earrings from the Bulgari Magnifica collection

 A model wears the Aquamarine Foam High Jewellery necklace from the Bulgari Magnifica collection

A model wears the Aquamarine Foam High Jewellery necklace from the Bulgari Magnifica collection

 Actress Jenna Coleman wears the Emerald Elipse High Jewellery necklace and earrings with a 62.04 Zambian emerald cabochon from the Bulgari Magnifica collection

Actress Jenna Coleman wears the Emerald Elipse High Jewellery necklace and earrings with a 62.04 Zambian emerald cabochon from the Bulgari Magnifica collection

 Model Lily Cole wears the Serpenti Metamorphosis High Jewellery necklace with a 21 carat rubellite drop from the Bulgari Magnifica collection

Model Lily Cole wears the Serpenti Metamorphosis High Jewellery necklace with a 21 carat rubellite drop from the Bulgari Magnifica collection

A necessary element of high jewellery is the use of spectacular gems. It is with these gems that the creative director of the Bvlgari jewellery brand – Lucia Silvestri – teases us from time to time on her Instagram. Some of these gems, which are of high quality, great rarity and always possess impressive carat weights, have gone on to adorn the neckalaces, rings, earrings, and bracelets of the Magnifica collection. They work to help express Bvlgari’s bold, colourful, and timeless style.

Bulgari Magnifica Imperial Spinel High Jewellery necklace with a 131.24 carat faceted spinel, emerald beads and diamonds

Bulgari Magnifica Imperial Spinel High Jewellery necklace with a 131.24 carat faceted spinel, emerald beads and diamonds

Let’s begin our tour the new collection with the one-of-a-kind Imperial Spinel set jewels. I can confidently say this facet of the collection is an ode to the most precious and regal stones that can be found on our planet. The centrepiece of the collection is a 131.24 carat spinel from Tajikistan (the historic origin of all spinel), set in a necklace, which is ranked fourth in the world in terms of carat weight and can safely be considered of impeccable quality. The three gems that appear higher on this world-renowned list are set in the crown jewels of the British and Russian monarchies.

Bulgari Magnifica Emerald Elipse High Jewellery necklace with a pear-shaped Zambian emerald cabochon of 62.04 carats, seven emerald beads of 64.03 carats, buff-top emeralds and diamonds

Bulgari Magnifica Emerald Elipse High Jewellery necklace with a pear-shaped Zambian emerald cabochon of 62.04 carats, seven emerald beads of 64.03 carats, buff-top emeralds and diamonds

 Bulgari Magnifica Emerald Dragon High Jewellery necklace with nine Zambian emerald drops of 66.39 carats and diamonds

Bulgari Magnifica Emerald Dragon High Jewellery necklace with nine Zambian emerald drops of 66.39 carats and diamonds

 Bulgari Magnifica Emerald Dance High Jewellery earrings with two octagonal Colombian emeralds of 16.02 and 15.05 carats each

Bulgari Magnifica Emerald Dance High Jewellery earrings with two octagonal Colombian emeralds of 16.02 and 15.05 carats each

 Bulgari Magnifica Precious Weave High Jewellery necklace with chrysoprase, sapphire, emeralds, diamonds and a 19.30 carat cushion-shaped sapphire

Bulgari Magnifica Precious Weave High Jewellery necklace with chrysoprase, sapphire, emeralds, diamonds and a 19.30 carat cushion-shaped sapphire

 Bulgari Magnifica Emerald Compositions High Jewellery necklace with seven Colombian emeralds of 38.14 carats and diamonds

Bulgari Magnifica Emerald Compositions High Jewellery necklace with seven Colombian emeralds of 38.14 carats and diamonds

 Bulgari Magnifica Emerald Compositions High Jewellery ring with a 4.55 carat Colombian emerald cabochon and 5 carats of diamonds

Bulgari Magnifica Emerald Compositions High Jewellery ring with a 4.55 carat Colombian emerald cabochon and 5 carats of diamonds

 Bulgari Magnifica Paraiba Echoes High Jewellery ring with a 16.63 carat cushion-cut aquamarine, Paraiba tourmaline, emeralds and diamonds

Bulgari Magnifica Paraiba Echoes High Jewellery ring with a 16.63 carat cushion-cut aquamarine, Paraiba tourmaline, emeralds and diamonds

 Bulgari Magnifica Emerald Riviere High Jewellery earrings with 18 emerald beads of 25.48 carats and diamonds

Bulgari Magnifica Emerald Riviere High Jewellery earrings with 18 emerald beads of 25.48 carats and diamonds

 Bulgari Magnifica Paraiba Dragon High Jewellery bracelet

Bulgari Magnifica Paraiba Dragon High Jewellery bracelet

Next up, let’s turn our attention to the 93.83 carat Colombian emerald cabochon that adorns the Hypnotic Emerald necklace, and in particular the house’s famous snake emblem. It is widely considered to be difficult to work with sizeable stones, largely because they are so spectacular in their own right. One is tasked with having to come up with a design that will emphasize the importance of the stone itself, while at the same time not distracting from the overall design. Bvlgari has achieved this with its typical mastery. I should note at this point that another hugely costly 64.03 carat cabochon emerald, this time from Zambia, can be found attached to the Emerald Ellipse necklace.

Bulgari Magnifica Mediterranean Queen High Jewellery necklace with five cushion-cut Paraiba tourmalines of 473.82 carats, buff-top emeralds and diamonds

Bulgari Magnifica Mediterranean Queen High Jewellery necklace with five cushion-cut Paraiba tourmalines of 473.82 carats, buff-top emeralds and diamonds

Have you ever seen almost 500 carats of Paraiba tourmalines in a single necklace? I can safely say that in 12 years of working in the industry that I have never come across such stunning riches. I am definitely not the only person who has been surprised by Lucia Silvestri’s Mediterranean Queen necklace! The central stone alone weighs 153 carats, and all five when combined together weigh a staggering 473.82 carats. The collection includes another necklace consisting of a 12.82 carat Paraiba from Mozambique, as well as a ring, bracelet and earrings. Again, the skilled design ensures this central stone becomes an integrated part of the overall design and not a dominating element.

Bulgari Magnifica Colour Ripple High Jewellery necklace with 249.66 carats of oval-shaped blue topaz, citrine, amethyst, rubellite and tourmaline with diamonds

Bulgari Magnifica Colour Ripple High Jewellery necklace with 249.66 carats of oval-shaped blue topaz, citrine, amethyst, rubellite and tourmaline with diamonds

Continuing the theme of large minerals that evoke associations with the sea and with summer, let’s look at the Colour Legacy necklace. This piece consists of seven oval aquamarines possessing a total weight of 83.77 carats. It is designed with the very best traditions of Bvlgari in mind and contrasts a rich variety of shades. The blue is diluted with shades of rubellites and amethysts. The diversity and contrast continues in the Colour Ripple necklace, which consists of five cabochons of topaz, citrine, amethyst, green tourmaline and rubellite, which are in turn surrounded by rose gold and pavé diamonds.

Bulgari Magnifica Color Legacy High Jewellery necklace with seven oval aquamarines of 83.77 carats

Bulgari Magnifica Color Legacy High Jewellery necklace with seven oval aquamarines of 83.77 carats

 Bulgari Magnifica Aquamarine Foam High Jewellery necklace with 12 aquamarine drops of 43.27 carats, Akoya pearls, rubellites and diamonds

Bulgari Magnifica Aquamarine Foam High Jewellery necklace with 12 aquamarine drops of 43.27 carats, Akoya pearls, rubellites and diamonds

 Bulgari Magnifica Ruby Flow High Jewellery necklace with 11 'Pigeon's Blood' colour rubies from Mozambique totalling 24.92 carats and 12.96 carats of diamonds

Bulgari Magnifica Ruby Flow High Jewellery necklace with 11 'Pigeon's Blood' colour rubies from Mozambique totalling 24.92 carats and 12.96 carats of diamonds

 Bulgari Magnifica Pastel Chorus High Jewellery necklace with Akoya pearls, pear-shaped aquamarines, sapphires, rubellite beads, amethyst beads and diamonds

Bulgari Magnifica Pastel Chorus High Jewellery necklace with Akoya pearls, pear-shaped aquamarines, sapphires, rubellite beads, amethyst beads and diamonds

 Bulgari Magnifica Spinel Pleats High Jewellery necklace with 10 cushion spinels of 28.38 carats, pear spinels and diamonds

Bulgari Magnifica Spinel Pleats High Jewellery necklace with 10 cushion spinels of 28.38 carats, pear spinels and diamonds

 Bulgari Magnifica Lotus Flower High Jewellery necklace with mother of pearl, amethyst beads, chalcedony beads, malachite and diamonds

Bulgari Magnifica Lotus Flower High Jewellery necklace with mother of pearl, amethyst beads, chalcedony beads, malachite and diamonds

We talked about spinels, emeralds, rubellites and Paraiba tourmalines, but where are the pieces with collectible sapphires and rubies, you ask? Such work has, of course, long been an integral part of the collections of high jewellery art. Bvlgari’s creative director didn’t forget about them during the development of Magnifica… just look at the Ruby Flow necklace with 11 ‘pigeon’s blood’ rubies from Mozambique for a total weight of 25 carats. Lucia has also decorated the Ruby Heartbeat ring with a 10.15 carat African ruby. The ruby-decorated watch, which I have written about separately, is accompanied by a jewellery set including the Bvlgari Ruby Metamorphosis necklace, the centre of which is decorated with a 12 carat ruby surrounded by diamonds and further rubies — an additional 100 carats

Bulgari Magnifica Celestial Sky collar necklace and secret watch inspired by Baroque architecture

Bulgari Magnifica Celestial Sky collar necklace and secret watch inspired by Baroque architecture

 Bulgari Magnifica Ruby Metamorphosis High Jewellery necklace with a 12.02 carat Mozambique ruby, round mixed cut and buff top rubies and diamonds

Bulgari Magnifica Ruby Metamorphosis High Jewellery necklace with a 12.02 carat Mozambique ruby, round mixed cut and buff top rubies and diamonds

 Bulgari Magnifica High Jewellery necklace with diamonds and rubies

Bulgari Magnifica High Jewellery necklace with diamonds and rubies

 Bulgari Magnifica Hidden Treasures High Jewellery necklace with pear briolette cut rubellite, amethyst, citrine, quartz and aquamarine with onyx beads and diamonds

Bulgari Magnifica Hidden Treasures High Jewellery necklace with pear briolette cut rubellite, amethyst, citrine, quartz and aquamarine with onyx beads and diamonds

 Bulgari Magnifica Ruby Metamorphosis High Jewellery ring with a 6.80 carat antique cushion-cut ruby

Bulgari Magnifica Ruby Metamorphosis High Jewellery ring with a 6.80 carat antique cushion-cut ruby

 Bulgari Magnifica Serpenti Metamorphosis High Jewellery necklace with onyx, diamonds and a 21.06 carat rubellite drop

Bulgari Magnifica Serpenti Metamorphosis High Jewellery necklace with onyx, diamonds and a 21.06 carat rubellite drop

 Bulgari Magnifica Baroque Spiral High Jewellery necklace with sapphires, emeralds, rubies and diamonds

Bulgari Magnifica Baroque Spiral High Jewellery necklace with sapphires, emeralds, rubies and diamonds

 Bulgari Magnifica Flower Fantasy High Jewellery necklace with mother of pearl, chrysoprase, malachite, diamonds and a 29.77 carat rubellite cabochon

Bulgari Magnifica Flower Fantasy High Jewellery necklace with mother of pearl, chrysoprase, malachite, diamonds and a 29.77 carat rubellite cabochon

 Bulgari Magnifica High Jewellery secret watch with rubies and diamonds

Bulgari Magnifica High Jewellery secret watch with rubies and diamonds

Let’s turn our attention to blue sapphire. A 34.45 carat stone adorns the heart of the Sapphire Petal necklace, which is crafted in the shape of a flower with five petals that border the neck. A 19.30 carat sapphire from Sri Lanka is a crucial element of the Precious Weave necklace, as is a 7.10 carat sapphire in a ring of the same name. And that’s not even all of the sapphire jewellery! If I were to dwell on each Magnifica masterpiece, this article would perhaps never end.

Bulgari Magnifica Sapphire Petal High Jewellery necklace with a 34.45 carat sapphire

Bulgari Magnifica Sapphire Petal High Jewellery necklace with a 34.45 carat sapphire

Finally, I would like to note that the creation of this collection cost literally hundreds of millions of euros and required hundreds of thousands of hours of painstaking work by Bvlgari masters. According to the House itself, this new collection is the largest and most precious in the entire history of the Italian brand. I have no doubt, readers, that you will appreciate the end result!

Faith Jewels: Meet the Melbourne-Based Designer Making Dreams a Reality

continue reading

Exceptional Splendour: Jaipur Gems Celebrates 50 Years with Abu Dhabi Opening and New High Jewels 

Let me take you on a behind-the-scenes tour of the new Abu Dhabi boutique and share some of my sparkling highlights

by Katerina Perez

Radiating Confidence: The Mother-Daughter Energy Behind Growing Brand Aponine

As one of this year’s Couture show debutants, Turkish brand Aponine impressed me with its blend of colourful creativity, timeless elegance, and stylish femininity. Let’s take a closer look…

by Katerina Perez

Sensual Silhouettes: Jewels with Curves in All the Right Places

Is it getting hot in here, or is it just us? As jewellers swap sharp lines for shapely swirls, we look at new collections that are embracing the raw power of sensuality inspired by the female form

by Rachael Taylor

Artistic Realms: The Enchanting Natural World of Histoire D’Elle

I had the pleasure of speaking with Pascale Van Maele, the Brand Manager of Histoire d'Elle, which celebrates the deep-rooted connection between quiet femininity, elegance and natural forms. Let's explore together…

by Sarah Jordan

Spinel Stories: Celebrating the Special Allure of Spinels with the House of Gübelin 

I visited the Geneva boutique of the family-owned business to indulge my passion for this overlooked gemstone and explore some of its beautiful creations…

by Katerina Perez

Golden Hour: Cosmic Creations in the Chanel Reach for the Stars High Jewellery Collection

The Reach for the Stars collection bounces between cosmic constellations of diamonds, elaborate, almost mythological neckwear, and starbursts of coloured stones, all with the Maison’s Parisian flair

by Sarah Jordan

Ultimate Guide to Promise Rings: What They Mean, How to Wear One and Where to Buy

While the promise ring's meaning has evolved, its emotional weight remains, making it especially popular among Gen Z and millennial couples seeking the perfect, personal pre-engagement jewel

by Claire Roberts

Exquisite Escapes: The Idyllic Inspirations Behind the Diorexquis High Jewellery Collection

In early May 2025, Dior Joaillerie's Artistic Director Victoire de Castellane showcased an unprecedented high jewellery collection, Diorexquis, to more than 300 VIPs at the Château de la Colle Noire in the heart of Provence. Let's take a closer look…

by Katerina Perez

Millionaire Products: Celebrating the No-Expense-Spared Bvlgari Polychroma High Jewellery Collection

Bvlgari is opening a magnificent new chapter in the world of high jewellery, and high jewellery watches with the Polychroma collection. Here's what I have discovered so far…

by Katerina Perez

Sea of Wonder: Celebrating the Ocean’s Endless Bounty with the Tiffany & Co. Blue Book 2025

Here are some of the creations that became an integral part of the Tiffany & Co. underwater world, including starfish, crashing waves and sea turtles…

by Katerina Perez

The Psychology of Jewellery: Why We Adorn Ourselves

From the earliest civilisations to contemporary fashion catwalks, humans have consistently sought ways to embellish themselves. Transcending mere decoration, jewellery acts as a powerful expression of identity, status and emotion. Whether it's the intricate beadwork of ancient societies or the minimalist designs of modern artisans, our choices in adornment reveal layers of personal and cultural narratives. 

by Claire Roberts

Gem Renaissance: Insights from GemGenève Talk on Coloured Gemstones

One of the most exciting shifts in the world of fine jewellery today is the growing appreciation for coloured gemstones, especially those beyond the traditional “Big Three” of rubies, sapphires, and emeralds. So, when the organisers of GemGenève invited me to do a talk, I instantly knew what subject I was going to touch upon - the rise of colour.

by Katerina Perez

Latest Stories

Add articles and images to your favourites. Just

Legacy of Love:The Dreamlike Jewels of Emirati Designer Mariyeh Ghelichkhani

During our meeting in Dubai, we spoke about the importance of family, the sweetness of finding joy through creativity, and the ability to translate dreamy visions and deep feelings into wearable pieces…

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

Writing Adventures:Co-Authoring the Book

Paraiba: The Legacy of a Color

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.