How to sell jewellery on Instagram course starting 11th January


Katerina Perez is pleased to introduce a unique online Instagram sales course designed specifically for the jewellery industry and jewellery trade professionals. First of its kind, How to Sell Jewellery on Instagram delves into the selling opportunities presented by this exciting social media platform, taking you on a journey from Zero to Hero with practical advice, case studies, insights, checklists and how-to guides. The course reviews each function of Instagram through a commercial lens, demonstrating how social media can lead to real-world sales that bolster your bottom line.


How to Sell Jewellery on Instagram is a carefully curated 6-week course with 10 online lessons (and a few bonus ones) ranging from getting the most out of your target audience, the psychology of customer behaviour on Instagram, available selling tools, studying your competition, growing your community, increasing engagement and managing the content you need to win over customers. The online lessons offer a deep dive into the most essential topics, drawing on the expertise of Katerina, a select group of marketing professionals and dozens of brands who have provided their helpful guidance.




How to Sell Jewellery on Instagram



Lessons are designed to be done flexibly, twice a week, over a period of 6 weeks. You will be encouraged to analyse your own Instagram presence, critically assess its strengths and weaknesses, and complete homework assignments that are both educational and beneficial for your Instagram presence. Once checked by Katerina or her team of professionals, you will receive feedback that allows you to move forward with confidence.


By completing How to Sell Jewellery on Instagram, you will be armed with best practice advice, an improved Instagram profile and a thorough understanding of the psychological aspects of online sales, the customer journey and purchasing decisions on Instagram.





HOW THE COURSE WORKS


  • Choose the level (Silver, Gold or Platinum) that suits you
  • Pay to access the online course platform and create your profile
  • Starting from 11th January, you will have access to 2 video lessons a week, which you can watch at your convenience
  • Analyse your Instagram account and review it from various perspectives
  • Benefit from checklists and guides to advance your knowledge
  • Complete homework assignments to improve your account and receive feedback from Katerina or her team of experts (Gold and Platinum level)
  • Participate in weekly webinars to get your questions answered (Gold and Platinum level)
  • Network with other participants in a private chat on Telegram (Gold and Platinum level)
  • Get feedback about your account from others on Telegram (Gold and Platinum level)
  • Grow your audience, improve the quality of your content and SELL


BONUS: After completing the course you will receive a certificate of completion and will automatically qualify for a discount for any future courses.


T&Cs: Once you have signed up for the course, you need to make your payment in full before 9th October as seats are limited. No refunds will be given after the payment is made and you have started watching the course, but should unforeseen circumstances come up, you will be offered a credit note to participate in the next course. Watching online lessons and completing homework remains the responsibility of each student. Access to the next lesson is granted only after homework submission. Failure to complete 2 or more assignments on time leads to course disqualification without a refund (you will have 2-3 days for each task). All course materials are Katerina's intellectual property and cannot be passed to third parties (please respect Katerina and her team's efforts and time spent on developing and creating this course).






LEVELS & PRICES



COURSEDATES: 11th January - 20th February

PRICE: £300 (only 60 seats)

WHAT'S INCLUDED:

10 online lessons
-
15 checklists, guides and hacks
-
Access for 1 person
-
Access to course materials for 6 weeks


COURSE DATES: 11th January - 20th February

PRICE: £600 (only 60 seats)

WHAT'S INCLUDED:

10 online lessons
-
15 checklists, guides and hacks
-
Access for 1 person
-
Access to course materials for 3 months
-
Homework checked by a curator
-
1-hour webinar every week
-
Access to 5 extra secret lessons
-
Access to private chat with other Gold members


COURSE DATES: 11th January - 20th February

PRICE: £2,000 (only 10 seats)

WHAT'S INCLUDED:

10 online lessons
-
15 checklists, guides and hacks
-
Access for up to 3 people (managing the same account)
-
Access to course materials for 5 months
-
Homework checked by Katerina
-
1-hour webinar every week
-
Access to 5 extra secret lessons
-
Private chat with Platinum members and Katerina to ask questions and network

Katerina will answer your course questions in a personal message twice a week

-
Each member will benefit from an audit of their account by Katerina prior to the course to know what to pay special attention to
-
Each member will receive special offers from Katerina’s partners - photographers, designers, creative agencies - to help revamp their Insta page


SIGN UP OPENS IN DECEMBER


SIGN UP OPENS IN DECEMBER
SIGN UP OPENS IN DECEMBER


5 REASONS TO ATTEND THE COURSE


1 - Now more than ever during this ‘new normal’ you need to get your Instagram up to speed and bring in sales and quality leads… the clock is ticking.


2 - You have invested in quality content, but is that enough to encourage followers to make a purchase? Not necessarily. Katerina will explain the psychology behind buying on Instagram and how to use it to your advantage.


3 - Stop guessing what you’re missing on your Instagram! By the end of this course, you will know exactly where your weaknesses lie and how to fix them.


4 - Research can take hours or days, especially if you are not sure what it is exactly you need to know to boost your Instagram sales. This course saves you time and avoids hundreds of hours of trial and error to know what really works.


5 - All videos are straight to the point and ideal for busy schedules. Each one is injected with a wealth of practical advice, examples and case studies to demonstrate real-world benefits.







MEET THE GUEST SPEAKERS




WHO IS KATERINA PEREZ?


Katerina is a jewellery insider with more than 12 years’ experience in the jewellery sector. Over the past seven years, Katerina has mastered the art of Instagram to grow her following organically to more than 320,000 people, becoming one of the most highly regarded influencers in the fine jewellery space. She has been recognised by The New York Times and Tatler magazine as a jewellery influencer of note and was presented with a Social Influencer Award in 2018. 







HOW DOES KATERINA KNOW HOW TO SELL ON INSTAGRAM?


With seven years of offline jewellery sales experience at Tiffany & Co., Chaumet, Asprey and Boghossian, and seven years’ experience in the digital space, Katerina Perez is ideally placed to channel her knowledge of customer behaviour into practical, real-world results. Katerina has been through many years of development with her own Instagram platform, giving her enviable insights into post visibility, buying patterns and engagement rates.


She learned Instagram marketing and sales lessons from top online marketing specialists, put this wealth of gained theoretical knowledge into practice and applied it specifically to jewellery in order to achieve more industry-focused results. Now, she channels this expertise into Instagram consultancy work and helping brands and individual users sell through their platforms. Every element of the course has been tested by Katerina and reflects the outcome of her many years of trial, error and discovery online.






SPECIAL THANK YOU TO THE COURSE SPONSORS


RéanArt

RéanArt is a full-service creative content studio founded by Zhanna Rean, an Assyrian (one of the oldest civilisations in the world daring back 3,000 BC) and a Middle Eastern born and raised in Russia, currently living between London and Moscow.


RéanArt covers everything from idea development and art direction to post-production and final sign-off. The studio specialises in creative photography and graphic design, including digitally and hand-drawn illustrations of different styles and levels. It offers a variety of services from full brand development and website design to social media content creation and building a brand look. 


RéanArtists deconstruct mass brand “ideals” and thought processes to create and build fresh and tailored content via storytelling through visuals rather than text. “Speak less, show more!”, as we like to say. 


“Here, our core belief is that our relationships with clients are always built on ITT, integrity, transparency and trust, creating one big family,” says RéanArt founder Zhanna Rean.


Contact: info@reanart.com


15:03

15:03 is a branding and visual communication studio
founded by Ksenia Smirnova, based in Milan, Italy.

Together with her team, Ksenia offers everything visual, including brand identities, catalogues, packaging, websites and mobile apps, as well as
patterns and illustrations.


“Always balancing an artistic vision and a market-focused approach, we define our work as scenic decorations tailored to client needs,” says Ksenia.


Contact: ksenia@1503design.com



CONTACT DETAILS


If you have any questions regarding signing up for the course, referrals or payment, please email Katerina on education@katerinaperez.com






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