Shop for Valentine’s Day: London’s New PLUKKA Boutique

February 12, 2016

By Katerina Perez

5 min read

Until recently, Plukka was an online platform where you could buy jewels from about 60 designers and brands. The convenience of online shopping cannot replace the desire to see and try on the jewellery, so it was just a matter of time before the first Plukka boutique was opened in Hong Kong in 2014 and today on February 12, 2016, another one opens its doors in central London at 27 Burlington Arcade.

Plukka’s founders Joanne Ooi and Jai Waney chose this name on purpose blending two English words: pukka (high class, genuine) and pluck (courageous, dare-devil). Together, they reflect the style of jewellery that is created by the represented designers from around the world as well as Plukka’s own creations. The range of jewellery styles that you can find online or in boutiques does not cease to amaze – anything from traditional to avant-garde pieces, with countless options in between. This explains Plukka’s founders’ commitment to source and showcase talented people, rather than big and internationally renowned names. After all, only talent can trigger the creation of distinctive and upscale jewels, and for a long period of time. On the eve of Valentine’s Day, I head off to the Burlington Arcade boutique to choose some key pieces that could become a lovely gift for February’s romantic holiday. Maybe you will find the one that tops your wishlist?

L’Dezen Rough Diamond Slices 3.90 cts, Diamonds and 18K Rose Gold Earrings – £5.040

L’Dezen was founded by a young designer Payal Shah, who grew up in Hong Kong, and moved to London at the age of 17 to become an interior designer. In parallel, she took up jewellery craft, which explains why her current works bear the imprint of an architectural past, feature graphic details and striking geometry.

L’Dezen rough diamond slices 3.90 cts, diamonds and 18K rose gold earrings – £5.040

L’Dezen rough diamond slices 3.90 cts, diamonds and 18K rose gold earrings – £5.040

Plukkatsa 2.45 cts Diamonds and White Gold Earrings – £4.440

These earrings from Plukka’s own CHIPS collection organically combine the pleasant curved shapes and sparkling diamonds. Thoughtfully detailed composition and alluring sparkle of gemstones pay tribute to the allure of precious jewellery and beauty of nature.

Plukka 2.45 cts diamonds and white gold earrings – £4.440

Plukka 2.45 cts diamonds and white gold earrings – £4.440

Ashu Malpani Rough Diamond, Emeralds, Diamonds in 18K White Gold Ring – £7.680

Ashu Malpani represents a jewellery dynasty that has been manufacturing pieces for the royal family in India since 1727. Ashu is passionate about fancy cut diamonds of all shapes and sizes. “Where the imagination of a normal person ends, mine begins.” While working on the designs, he keeps in mind that “stone should speak for itself.”

Ashu Malpani rough diamond, emeralds, diamonds in 18K white gold ring – £7.680

Ashu Malpani rough diamond, emeralds, diamonds in 18K white gold ring – £7.680

Baer Jewels Pearl, 1.5 cts Diamonds and 18K White Gold Ring – £9.360

Doris and Peter Baer together develop “absolutely not customer-oriented jewellery,” as they call it. Being gemmologists they build design of their jewellery based on the stones, constantly experimenting and searching for the most striking combinations. You might agree that the angular, carefully calculated design of the shank juxtaposed to a natural round pearl indeed create a dramatic contrast.

Baer Jewels pearl, 1.5 cts diamonds and 18K white gold ring – £9.360

Baer Jewels pearl, 1.5 cts diamonds and 18K white gold ring – £9.360

Sidney Chung 2.05 cts Diamonds and 18K White Gold Ring – £10.800

Sidney Chung has been in the jewellery business for nearly 30 years. Having started as a wholesaler, he tried himself as a designer in 2002. The great success gave Sidney confidence to move further in this direction and he now builds his work round diamond and 18k gold jewellery.

Sidney Chung 2.05 cts diamonds and 18K white gold ring – £10.800

Sidney Chung 2.05 cts diamonds and 18K white gold ring – £10.800

Bochic Morganite, Diamonds and 18K White Gold Ring – £6.000

All jewellery fans are well familiar with Bochic, but what is interesting to know is that Plukka became the exclusive online partner of #LeTourDeBochic project. It is an extraordinary odyssey that Bochic translated together with Murad Osmann and Natalia Osmann (Zakharova) into a series of photos that combine beautiful jewellery and spectacular scenery.

Bochic morganite, diamonds and 18K white gold ring – £6.000

Bochic morganite, diamonds and 18K white gold ring – £6.000

Wendy Yue Tsavorite, Tanzanite, Blue Sapphire, Diamonds and 18K Black Gold Hand Bracelet – £21.120

Wendy Yue is more artist rather than just a jewellery designer, who creates extravagant pieces of art that one can enjoy wearing. Inspired by nature, Asian culture and her dream world, Wendy Yue’s jewellery resonates in hearts of those who appreciate craftsmanship and creativity.

Wendy Yue tsavorite, tanzanite, blue sapphire, diamonds and 18K black gold hand bracelet – £21.120

Wendy Yue tsavorite, tanzanite, blue sapphire, diamonds and 18K black gold hand bracelet – £21.120

Dionea Orcini Morganite, Amethyst, White Topaz, Diamonds, Ice Diamonds and 18K White Gold Chocker – £8.800

Dionea Orcini herself believes that she is not so much a jewellery designer as a narrator of stories. Although she received a diploma in fashion, she quickly moved away from, as she “desired to create something historical and magical.” Dionea’s jewels can be perceived more as talismans, as she is fascinated by ancient history, shamanism, sources of origin of religions and the kinetic fields surrounding gemstones.

Dionea Orcini Morganite, amethyst, white topaz, diamonds, ice diamonds and 18K white gold chocker – £8.800

Dionea Orcini Morganite, amethyst, white topaz, diamonds, ice diamonds and 18K white gold chocker – £8.800

Margot McKinney: The Aesthetics of McKinney Jewellery Have Changed, but the Symbolism Remains the Same

continue reading

Haute Couture 2025: Exploring Harmonious Balance with the Cartier En Équilibre High Jewellery Collection

Each of the En Équilibre hero creations is composed like a character in a story that we can easily follow. Let’s take a closer look… 

by Sarah Jordan

Haute Couture 2025: A Botanical Reawakening with the Chaumet Jewels by Nature Collection

From magnolia blooms to iris petals caught in the breeze, Chaumet’s Jewels by Nature is a high jewellery collection rooted in the way Empress Joséphine romanticised the natural world.

by Claire Roberts

Setting Themselves Apart: 7 Designers Rethinking the Role of the Gemstone Setting

In jewellery making, the setting is often a silent partner—a technical necessity that secures the stones in place while receding into the background. But a new generation of designers is flipping that script, transforming the process of setting gems into an expressive, sculptural and narrative force.

by Claire Roberts

Beauty of Beginnings: Exploring the Potential of Paper with Katerina Perez

If you are optimistic by nature, you may look at a blank sheet of paper and see limitless opportunities for creativity. Recently, my friend and visual artist Ksenia Usacheva approached me about a new ‘blank canvas’ inspired editorial project, incorporating reams of white paper, brushstrokes of colourful paint, and beautiful high jewellery.

by Ksenia Usacheva

Haute Couture 2025: Stepping Inside ‘Caroline’s Universe’ with the Chopard Red Carpet Collection

Let's take a closer look at some of Caroline Scheufele's latest colourful adornments, including our 10 favourite pieces.

by Sarah Jordan

Beauty Shapes Tomorrow: Nouvel Héritage Unveils High Jewels for 10th Anniversary

For French brand Nouvel Héritage, the time has come to unveil its debut suite of five high jewellery creations, each one an ode to its iconic Mood and Latch collections, as well as the soon-to-be-launched Try Me line.

by Sarah Jordan

Incomparable Artistry: The Legendary Story of Beverly Hills Jewellery Designer Martin Katz 

This formidable Californian jeweller has spent decades sourcing the finest coloured gemstones, creating one-of-a-kind jewels, and dressing famous celebrities. Let me tell you more about an incomparable jewellery tour de force…

by Sarah Jordan

Prophecy and Poetry: The Story Behind My Bespoke Pendant by El’eeté Jewellery

Sometimes universal forces align to put the right person in your path at the perfect time. That was absolutely the case when one of my Instagram followers, Elvira Iurova, the Founder of El’eeté Jewellery, contacted me to introduce her unique bespoke jewellery concept.

by Katerina Perez

Haute Couture 2025: The Most Impressive Flower High Jewels that Bloomed in Paris

Floral jewels have long been a hallmark of high jewellery, but at this year’s Haute Couture presentations in Paris, designers approached the motif with renewed focus and technical ambition. Here, we spotlight the standout floral creations from the 2025 shows.

by Joshua Hendren

Haute Couture 2025: Celebrating 20 Years with the Messika Terres d’Instinct High Jewellery Collection 

Let’s take a closer look at the collection, including some of its neckwear highlights, and discover its romantic inspirations…

by Sarah Jordan

Haute Couture 2025: Exploring the Debut High Jewellery Collection of Sahag Arslanian

This July’s Haute Couture Week in Paris was marked with the exciting launch of a new high jewellery brand that bears the name of its founder. Third-generation diamantaire Sahag Arslanian presented his inaugural series of high jewels, drawing inspiration from the power of the sun and the cosmic world.

by Katerina Perez

Haute Couture 2025: Boucheron Explores Shades of Grey with the Impermanence High Jewellery Collection 

With its Carte Blanche High Jewellery collections, Boucheron's Creative Director Claire Choisne has the power to explore whatever fantastical avenue she pleases, which in 2025 centres on flowers and the natural world.

by Sarah Jordan

Latest Stories

Add articles and images to your favourites. Just

Elevated Expression:Examining The Jade Dynasty Collection by Austy Lee

Let's hear what he has to say on China's most emblematic mineral…

by Sarah Jordan

Jewels Katerina Perez Loves

Continue Reading

In Conversation:Discussing Paraiba - The Legacy of a Color

with Vogue Singapore

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.