Best of 2016: TOP10 Instagram Accounts

Instagram is one of the three most widely used social networks, and in the jewellery industry it has long superseded Facebook and Twitter. This application has a rich visual range, it’s easy to use, requires minimal information about the user and is not excessively time-consuming. This perhaps explains why Instagram has over 300 million active users a day.

Personally I use this application to get to know or do a research on a certain brand, designer or gemstone trader and periodically check a dozen or so jewellery accounts. I think that together they demonstrate the diversity of the jewellery world and therefore I have included them in my top TOP10 best Instagram accounts of 2016.

@davidwebbjewels 

I’ll never tire of repeating that the most important thing on Instagram is quality photographs with great composition, the type which you’d like to look at over and over again. David Webb’s account offers precisely this, as each photo brings to mind an attractive editorial photo from a magazine.

@ruifier

This Instagram has made it into my top ten for 2016 not only for its quality photos, taken in the same brand style, but for the interesting ideas in jewellery entourage, for example, the play with shadows and paper.

@fd_gallery

The New York showroom of FD Gallery sells the very rarest and most exquisite of jewellery. Its Instagram, which is run by the FD Gallery partner, Fernando Bustillo, is a treasure chest of incredible vintage and contemporary jewellery as well as a source of very interesting information about them.

@muzoemeralds

For a long time the trade of precious stones took place behind closed doors and only people in the industry were able to buy stones. Thanks to accounts such as @muzoemeralds we have the opportunity to look behind the scenes of the extraction and trade of Colombian emeralds, which are considered the standard of beauty when it comes to green beryl.

@christiesjewels @bonhamsjewels

Many incredible pieces of jewellery, some of which have unique and rare gem stones of historical significance, sooner or later turn up at an auction. Both Christie’s and Bonham’s have Instagram dedicated to jewellery. Deciding between the two of them was too hard so I decided to include them both in my top ten.

@almakarinastudio

Creative director Karina Rikun and photographer Tom Claisse are an unusually creative duet, with whom I was lucky enough to work with. Karina is also a master of working with plants, leaves and flowers, which she arranges into stylish décor for jewellery photos.

@boghossinajewels

Last year photos of Boghossian’s unique pieces were seen on the account of practically any jewellery influencer. The brand’s jewellery stands out thanks to its complex design, rare jewellery techniques and valuable stones. Often, all three of these aspects are found in the same piece, which makes them hard to forget.

@loupiosity

On Instagram there are several leading watch accounts with hundreds of thousands of followers. However, most often of all I tend to look at Loupiosity because I like the selection of watches presented by Eszter Faykiss. We are both adherents of the principal “Less is more” and are highly selective about our content.

@niravmodijewels

You can’t get too many diamonds. And on the account of Nirav Modi these gems are not only presented in abundance but in captivating designs. I’m not only talking about the jewellery itself, but about the visual range of the Instagram which offers up a virtual journey into the world of a diamond jewellery.

@paspaleypearls

If you love pearls then you will find a lot of interesting photos on Paspaley’s Instagram: photographs of jewellery and sources of inspiration, different ways of wearing pearls and celebrities who have decided to wear them, reports from the filming of adverts and events… and much more!