Photo-Report: Chopard Online Boutique Launch Party

July 27, 2015

By FirstName LastName

7 min read

Over the last few years we have watched as, one by one, the luxury brands have moved their business online, allowing customers to purchase products they like without even stepping out of the house. Geneva Watch and Jewellery House Chopard is no exception. Since opening their online boutique in America their sales have soared in this area and you can now buy their jewellery in the UK.

Chopard’s new website, chopard.co.uk, was launched on 16th July, a landmark which the company recognised with a small event at the London members club Annabel’s. You can experience the launch yourself just as I did by checking out my photo report.

Chopard Online Boutique Launch Party

Chopard Online Boutique Launch Party

Chopard Online Boutique Launch Party

Chopard chose the Fairmined gold Palme Verte collection as the cocktail event’s headline act; the support of the jewellery brand means that this precious metal is sourced in a way that exploits neither the workforce nor the environment. You can read more about the Palme Verte collection Palme Verte, and if any of the pieces – a ring, bracelet, necklace and earrings, all with the Palme d’Or motif – take your fancy, you can buy them now on chopard.co.uk, where they are exclusively available for a month.

This exclusive offer applies to another piece, available only online: a men’s watch, the Superfast Chrono Porsche 919 Jacky Ickx Edition. This design was first released last year to celebrate the partnership between Chopard and Porsche, and the Jacky Ickx model is a recent edition, named in honour of the successful racing driver.

Chopard Online Boutique Launch Party

Chopard Online Boutique Launch Party

Chopard Online Boutique Launch Party

But now, let us return to the event. Among an intimate crowd of guests were jewellery and fashion bloggers and members of the online press, all eagerly discussing and photographing the various pieces of jewellery and watches. The whole thing was accompanied by an improbably tasty array of canapés and cocktails. I particularly liked the tables beautifully decked out with trays containing marshmallows printed with pictures of Chopard’s watches and jewellery.

In the midst of the revelrly, DJ Zara Martin paused the music to allow Jean-Baptiste Maillard, UK Managing Director, to say a few words. He emphasised the importance of the online market and invited the assembled to use iPads to explore the site and the available collections. On top of the collections on show at the event you can also buy jewellery and watches from Happy Diamonds, Imperiale, Classic Racing, L.U.C. and even a couple of haute couture pieces. Happy shopping!

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Chopard

Exclusive Interview: NUUN Jewels

continue reading

Watches and Wonders 2025: The Coolest Watch Novelties

With pastel pops, Pop Art influences, and playful twists on time itself, Watches and Wonders 2025 delivered a vibrant feast of creativity. Discover the fun new watches setting trends in Geneva this spring

by Rachael Taylor

White Hot: Achromatic Jewellery is Having a Moment

Let’s explore the revival of all white jewellery and discover why this look is universally complementary – and a great investment.  

by Rachael Taylor

Reinventing Royalty: The European-Inspired Luxury Behind Isabel Gemology 

I started 2025 with a series of articles titled ‘Jeweller of the Month’ to highlight the true talent among niche designers in the jewellery industry. For May, it is Isabel Delgado, the founder of Isabel Gemology, who I would like to shine the spotlight on.

by Katerina Perez

Watches and Wonders 2025: Eight of the Most Artful Dials 

From lovers kissing on a bridge to precious animals painted in enamel or gems, this year’s watch launches included timepieces with extraordinary dials that blur the line between watchmaking and wearable art.

by Rachael Taylor

Birthday Wishes: Embracing the Power of Being Different 

Today, I want to share my thoughts on embracing your inner self and channelling all that power into your biggest passions…

by Katerina Perez

Flip the Script: Meet the Jewellers Creating Luxury Customised Watches

Jewellery designers are increasingly turning their artistic talents to the world of horology, customising luxury watches with unique embellishments that carry their personal style signatures. From reimagined Rolexes to gemstone-studded bezels, discover how jewellers are making their mark on the world of timepieces

by Rachael Taylor

Iconic Revival: Boucheron Reinvents the Serpent Bohème Jewellery

That nostalgic feeling of seeing past creations—sometimes forgotten, sometimes iconic—sparking a rush of inspiration to reimagine and breathe new life into what once was. That's exactly what Boucheron has achieved with its latest revival: the Serpent Bohème Vintage collection

by Hirshi Sujanti

Art Deco Innovation: Exploring the Iconic Van Cleef & Arpels Mystery Setting

The Mystery Setting by Van Cleef & Arpels stands out as a masterpiece of Art Deco ingenuity. As the world celebrates the centenary of Art Deco in 2025, we are taking the opportunity to spotlight one of the most technically ambitious innovations to emerge from this golden era of jewellery design

by Claire Roberts

Emerald Odyssey: Chopard Unveils its Insofu High Jewellery Collection

There's nothing quite like the thrill of a new collection unveiling. But what truly excites me isn't just the sparkle and glamour – it's when a brand takes a bold and unexpected approach. This is exactly what Chopard has done with its latest Insofu High Jewellery collection, which all started with the extraordinary 6,225-carat 'Insofu' rough emerald. Let's take a closer look at the creations that have emerged from this incredible mineral specimen

by Hirshi Sujanti

Watches and Wonders 2025: The Best Jewellery Watches 

From diamond-drenched serpents to enamelled blooms and secret talismans, these new jewellery watches unveiled in Geneva embody the artistry, emotion and extravagance of high jewellery watchmaking for women

by Rachael Taylor

Refined Character: The Ancient-Meets-Modern Allure of Dionysios Fine Jewels

The Dionysios signature is all about warm, soulful jewellery that’s characterful without being overtly historical or too starkly modern. Let’s take a closer look at some of the brand’s highlights…

by Katerina Perez

Latest Stories

Add articles and images to your favourites. Just

Reinventing Royalty:The European-Inspired Luxury Behind Isabel Gemology

I started 2025 with a series of articles titled ‘Jeweller of the Month’ to highlight the true talent among niche designers in the jewellery industry. For May, it is Isabel Delgado, the founder of Isabel Gemology, who I would like to shine the spotlight on.

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

Writing Adventures:Co-Authoring the Book

Paraiba: The Legacy of a Color

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.