Yoko London: Inside the New Sloane Street Flagship Store
I left London, but London hasn’t left me! When an opportunity arises to visit the UK capital, I am there! So, on the last day of August, I attended the opening of Yoko London’s new flagship boutique, housed in a grand 19th-century building on Sloane Street. The British pearl jeweller has curated an expansive space for its core collections and High Jewellery creations, plus private areas for VIP clients seeking something special. Let me take you inside the new store and share my impressions of this Yoko London destination…
When the Hakimian family get in touch and ask you to be one of the first visitors to their brand’s new London flagship boutique, you get on a plane (or the Eurostar, in my case)! So it was a pleasure to be invited to witness the latest jewel in Yoko London’s pearl crown, located on Sloane Street in the Royal Borough of Kensington and Chelsea. It’s a fantastic location on a popular shopping street that links Sloane Square and the King’s Road to Knightsbridge, where you’ll find Harrods department store.
A closer look at the interior of the new Yoko London flagship boutique on London's Sloane Street
Katerina Perez at the Yoko London flagship boutique
Japanese Akoya pearl and diamond earrings from the Yoko London Raindrop Collection
South Sea pearl and diamond earrings from the Yoko London Tassel Collection
Japanese Akoya pearl and diamond ring from the Yoko London Starlight Collection
Pink Freshwater pearl and diamond earrings from the Yoko London Eclipse Collection
South Sea pearl and diamond earrings from the Yoko London Starlight Collection
South Sea pearl and diamond earrings from the Yoko London Starlight Collection
Akoya pearl and diamond ring from the Yoko London Starlight Collection
South Sea pearl and diamond earrings from the Yoko London Starlight Collection
Akoya pearl and diamond earrings from the Yoko London Eclipse Collection
One of a kind ‘Waterfall’ necklace from the Yoko London High Jewellery Collection, featuring Akoya pearls and diamonds
South Sea pearl and diamond ‘Goddess’ necklace from the Yoko London High Jewellery Collection
Plunging South Sea pearl and diamond necklace from the Yoko London Starlight Collection
The interior of the new Yoko London flagship boutique on Sloane Street in London
The new Yoko London flagship boutique on Sloane Street in the Royal Borough of Kensington and Chelsea
The interior of the new Yoko London flagship boutique on Sloane Street between Sloane Square and Knightsbridge
WORDS
Katerina Perez is a jewellery insider, journalist and brand consultant with more than 15 years’ experience in the jewellery sector. Paris-based, Katerina has worked as a freelance journalist and content editor since 2011, writing articles for international publications. To share her jewellery knowledge and expertise, Katerina founded this website and launched her @katerina_perez Instagram in 2013.
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