10-Year Anniversary: From Passion to Profession at Vicenzaoro 2023

April 25, 2023

By Katerina Perez

5 min read

It is my birthday today, and I wanted to share something personal with you – let’s talk about the 10th anniversary of KaterinaPerez.com. What a whirlwind of a decade it has been for high jewellery, social media, blogging, and business, not only for myself and my team but for the entire industry! At Vicenzaoro in January, I was interviewed by my friend Elle Hill, founder and CEO of Hill & Co., about my journey in high jewellery, and I would like to share a recording of that special moment with you here…

As a jewellery journalist and editor, I am more familiar with asking questions than answering them. So, when I was asked to sit down for an interview to celebrate ten years of KaterinaPerez.com, I wasn’t sure that I could answer all the queries thrown my way (especially as they weren’t planned in advance!). In general, it is hard to reflect on my success and condense the many lessons I have learned into snappy answers. Hopefully, though, I was able to share some behind-the-scenes insights into my world and demonstrate how a melding of high jewellery, social media, and blogging is possible when you truly love what you do.

Katerina Perez speaks at Vicenzaoro with Elle Hill, founder and CEO of Hill & Co.

Katerina Perez speaks at Vicenzaoro with Elle Hill, founder and CEO of Hill & Co.

My conversation with Elle Hill started with a simple question – how do I make a living? Of course, I create blogs, original photography and digital content that is free to read, so it is a fair and honest question. As I explained in the Vicenzaoro auditorium, KaterinaPerez.com offers advertising opportunities, plus I have created courses for jewellers and offer branding, social media and communications consultancy services. My team and I have built a multi-faceted high jewellery universe driven by passion and operated as a thriving business.

During the talk, we traversed many topics, including the enormous pace of change online, especially on Instagram. I jokingly describe myself as one of the “dinosaurs” of jewellery blogging because, when I started, there were just three individuals doing something similar: GemGossip, Liza Urla of Gemologue and myself. It’s hard to believe now, with channels like YouTube, TikTok and Instagram, that being vocal online was a novelty at one point in time!

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

It was also lovely to remind the assembled guests about my mission to make everyone fall in love with jewellery, connect with it as an art form, and find ways to express themselves through it. I haven’t lost sight of this objective over the last decade, which is one of the main reasons for my continued success. Genuine belief in what you do and why you do it should never be underestimated. You can’t fake a deep passion for a subject, and I am sure my audience can tell that my obsession with jewellery is deep-rooted!

Celebrating the 10th anniversary of KaterinaPerez.com

Celebrating the 10th anniversary of KaterinaPerez.com

After the talk, there was a celebratory cocktail hour organised by Vicenzaoro and attended by my friends from the jewellery community and those who follow me on Instagram. They came to congratulate me on my achievements and raised a glass for many more years of jewellery blogging, which has now become an integral part of the industry.

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

 Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

Katerina Perez with guests at Vicenzaoro in January 2023 to celebrate the 10th anniversary of KaterinaPerez.com

If you stopped by to see my interview with Elle at Vicenzaoro or join my cocktail, I would like to thank you for your support and encouragement. It is wonderful to be able to toast ten years in this fantastic industry, and I am excited to host more celebratory events in the coming months. So here’s to another sparkling decade in jewellery!

Watches and Wonders 2023: The Best High Jewellery Watches on Display

continue reading

Jewellery Manifesto: Tracing Three Pivotal Decades with Pomellato Collezione 1967

With Collezione 1967, Pomellato is presenting its ‘Jewellery Manifesto’ through 75 pieces, each inspired by one of three revolutionary decades in its creative history: the 1970s, 1980s and 1990s. Let’s take a closer look at the Maison’s artistic signatures, reinvented for a new generation of high jewellery lovers… 

by Sarah Jordan

Pink City Style: The Best-Selling Reversible Jewels of Gyan Jaipur

I would like to tell you more about the brand, its origin story, design inspirations and its popular Jaipur and Yami collections

by Katerina Perez

Fabulous Futures: Le Vian Unveils its 2026 Jewellery Trends in Las Vegas

Here's a rundown of what was included this year…

by Sarah Jordan

Exceptional Splendour: Jaipur Gems Celebrates 50 Years with Abu Dhabi Opening and New High Jewels 

Let me take you on a behind-the-scenes tour of the new Abu Dhabi boutique and share some of my sparkling highlights

by Katerina Perez

Radiating Confidence: The Mother-Daughter Energy Behind Growing Brand Aponine

As one of this year’s Couture show debutants, Turkish brand Aponine impressed me with its blend of colourful creativity, timeless elegance, and stylish femininity. Let’s take a closer look…

by Katerina Perez

Sensual Silhouettes: Jewels with Curves in All the Right Places

Is it getting hot in here, or is it just us? As jewellers swap sharp lines for shapely swirls, we look at new collections that are embracing the raw power of sensuality inspired by the female form

by Rachael Taylor

Artistic Realms: The Enchanting Natural World of Histoire D’Elle

I had the pleasure of speaking with Pascale Van Maele, the Brand Manager of Histoire d'Elle, which celebrates the deep-rooted connection between quiet femininity, elegance and natural forms. Let's explore together…

by Sarah Jordan

Spinel Stories: Celebrating the Special Allure of Spinels with the House of Gübelin 

I visited the Geneva boutique of the family-owned business to indulge my passion for this overlooked gemstone and explore some of its beautiful creations…

by Katerina Perez

Golden Hour: Cosmic Creations in the Chanel Reach for the Stars High Jewellery Collection

The Reach for the Stars collection bounces between cosmic constellations of diamonds, elaborate, almost mythological neckwear, and starbursts of coloured stones, all with the Maison’s Parisian flair

by Sarah Jordan

Ultimate Guide to Promise Rings: What They Mean, How to Wear One and Where to Buy

While the promise ring's meaning has evolved, its emotional weight remains, making it especially popular among Gen Z and millennial couples seeking the perfect, personal pre-engagement jewel

by Claire Roberts

Exquisite Escapes: The Idyllic Inspirations Behind the Diorexquis High Jewellery Collection

In early May 2025, Dior Joaillerie's Artistic Director Victoire de Castellane showcased an unprecedented high jewellery collection, Diorexquis, to more than 300 VIPs at the Château de la Colle Noire in the heart of Provence. Let's take a closer look…

by Katerina Perez

Latest Stories

Add articles and images to your favourites. Just

Epic Evolution:Miseno Launches the Arco Collection to Celebrate a Fabulous Decade

I am pleased to present to you my highlights of the new Arco High Jewellery collection, which was formally showcased to the jewellery world at Couture from June 4-8, 2025

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

In Conversation:Discussing Paraiba - The Legacy of a Color

with Vogue Singapore

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.