The Dolls!: Morelle Davidson and ROHMIR Teamed Up for London Fashion Week

You probably haven’t heard of Morelle Davidson since brands, which only work with rare and exclusive jewellery often prefer not to have much publicity attached to them. Nonetheless, to give you a quick idea, I can tell you that at the head of this family business are the three Abramov brothers who over thirty years ago started supplying precious gemstones and fine jewellery to companies and private clients all over the world. In 2012 they opened a small boutique in London’s prestigious Mayfair where they sell rare antique pieces by Van Cleef & Arpels, Cartier, Bvlgari, Sterle and other big brands, as well as new jewellery with rare precious stones and pearls released under Morelle Davidson’s contemporary collection.

The result exceeded my expectations and I can only praise the designer’s efforts: Olga succeeded in showing everyone there that even the more expensive jewellery can effectively be combined with fashionable outfits and need not only be worn to special occasions. Who would possibly have thought that a necklace made of conch pearls, considered to be one of the most rare and expensive types of pearl, could go so well… with a sweater! Not to mention worn back to front. Nor did the combination of earrings with rhinestones and pink feathers with a diamond ‘Riviera’ necklace put me off in the slightest, no matter how strange they may have seemed being worn together.