TOP5: best websites for fine jewellery shopping online

January 28, 2018

By Katerina Perez

6 min read

In my first 2018 newsletter I asked my readers what articles they would like to see on KaterinaPerez.com. One of the most common answers was a request for a piece on the best websites for purchasing precious jewellery online. Since your wish is my command, here is my pick of top 5 platforms where you can shop for fine pieces, with prices from £100 to £160,000.

More and more fine jewellery lovers are buying their treasured pieces online. Major retailers and credit companies reported huge increases in online purchases over the 2017 festive season compared to the previous year; Chow Tai Fook in Asia (57%,) Signet in the USA (47.7%,) and MasterCard worldwide (18.1%).

Fine jewellery has remained one of the few retail sectors where buyers still prefer purchasing in person, though evidently consumer attitudes are shifting quickly. With many luxury fashion portals offering fine jewellery as a part of their product range, the question that is being asked now is “which are best?”

Wealth of choice at Net-a-Porter 

Net-a-Porter is a website which is predominantly known for its luxury fashion selection, offering prestigious brands alongside newer designers. It also carries a wide selection of all types of jewellery; including categories as specific as ‘demi-fine’ and ‘body jewellery’. Very few other sites offer such a wealth of fine jewellery brands, with the site boasting striking pieces from such prominent brands as Cartier, Tiffany & Co., Boucheron, Buccellati and Piaget, as well as many trend based designers.

Net-a-Porter

Net-a-Porter

 CHOPARD  Happy Dreams 18-karat rose gold diamond ring £1,770

CHOPARD Happy Dreams 18-karat rose gold diamond ring £1,770

 BOUCHERON  Hirunda lacquered 18-karat white gold diamond earrings  £29,700

BOUCHERON Hirunda lacquered 18-karat white gold diamond earrings £29,700

 PIAGET  Possession 18-karat rose gold diamond ring £5,150

PIAGET Possession 18-karat rose gold diamond ring £5,150

 MELISSA JOY MANNING  14-karat gold, sapphire and opal earrings £3,790

MELISSA JOY MANNING 14-karat gold, sapphire and opal earrings £3,790

 TIFFANY & CO.  Triple Drop 18-karat gold earrings £2,325

TIFFANY & CO. Triple Drop 18-karat gold earrings £2,325

Trunk show concept at Moda Operandi

One of the few websites which offers a ‘trunk show’ for a selection of custom pieces is Moda Operandi, meaning that variations such as sizing and gemstone options are able to be changed to suit the buyer. The website features an easily searchable interface for browsing, making it simple to discover some new brands. Fine jewellery with a focus on contemporary design is the niche of this website, which features brands such as Alina Abegg, Pomellato and Yeprem.

Moda Operandi

Moda Operandi

 HANUT SINGH One-Of-A-Kind Jagged Exploding Heart Earrings £14,400

HANUT SINGH One-Of-A-Kind Jagged Exploding Heart Earrings £14,400

 RALPH MASRI Double U Sapphire Necklace £3,918

RALPH MASRI Double U Sapphire Necklace £3,918

 Mike Joseph 18K La Perla Spiral Ring £3,168

Mike Joseph 18K La Perla Spiral Ring £3,168

 Hueb M'O Exclusive Pink Sapphire Chandelier Earrings £11,490

Hueb M'O Exclusive Pink Sapphire Chandelier Earrings £11,490

Focus on intricate designs at Marissa Collections 

Marissa Collections has a very specific aesthetic, and the website offers jewellery from brands who favour complex, intricate designs. The selection would best suit fans of bohemian styles, and those who prefer pieces with embellishment and a variety of decorative motifs. Here you can find artistic designs by Sevan Beckaki, Cadar, Spinelli Kilcollin, and Sylvia Furmanovich, among many others.

Marissa Collections

Marissa Collections

 CADAR Reflection Diamond Earrings $19,800

CADAR Reflection Diamond Earrings $19,800

 KATHERINE JETTER Cushion Rubellite Lagoon Tourmaline Ring  $48,000

KATHERINE JETTER Cushion Rubellite Lagoon Tourmaline Ring $48,000

 BUDDHA MAMA Sleeping Beauty Turquoise And Diamond Filgree Bangle  $34,400

BUDDHA MAMA Sleeping Beauty Turquoise And Diamond Filgree Bangle $34,400

 SEVAN BICAKCI Carved Pomegranate Ring In Citrine  $16,900

SEVAN BICAKCI Carved Pomegranate Ring In Citrine $16,900

  href=”https://www.lamaisoncouture.com/boutique/fine-jewellery/” rel=”noopener noreferrer” target=”_blank”>La Maison Couture – source of ethical jewellery

A great option for those who want to explore ‘responsible’ jewellery brands is La Maison Couture, since this website offers a dedicated section for ethical jewellery among fine jewellery pieces. Some of the names you will find on La Maison Couture are Gyan Jewels from India and Raleigh Goss from the UK, proving that La Maison Couture include a wide-reaching range of fine jewellery styles from all over the world, as well as showcasing the work of up and coming designers.

La Maison Couture

La Maison Couture

 RALIEGH GOSS Astraeus Accent Star Ring £4,960

RALIEGH GOSS Astraeus Accent Star Ring £4,960

 LOLA FENHIRST Sybil Diamond Slice Band £3,895

LOLA FENHIRST Sybil Diamond Slice Band £3,895

 AZZA FAHMY Stackable Calligraphy Bangle £2,300

AZZA FAHMY Stackable Calligraphy Bangle £2,300

href=”https://www.luisaviaroma.com/en-gb/shop/women/fine-jewelry/?lvrid=_gw_i101″ rel=”noopener noreferrer” target=”_blank”>Luisa Via Roma – Rich in history

The benefit of the Luisa Via Roma website is that the selection of designers has gradually been built over almost 90 years, with the company’s first iteration being a bricks and mortar shopping location in 1930s Florence. Here, you can search through Azza Fahmy, Antonini, Dauphin and more for your perfect piece of fine jewellery.

Luisa Via Roma

Luisa Via Roma

 FEDERICO PRIMICERI  Fantasy Chocker £ 11,807

FEDERICO PRIMICERI Fantasy Chocker £ 11,807

 CHANTECLER  Anima onyx and gold ring £ 984

CHANTECLER Anima onyx and gold ring £ 984

 LAMA HOURANI  Magnitude Freedom earrings £ 14,996

LAMA HOURANI Magnitude Freedom earrings £ 14,996

Although many jewellery lovers still prefer to see fine pieces in person before purchasing, for some of them visitong a store in person is a luxury they can’t afford. The convenience of buying online is undeniable, and allows those who are unable to experience the extravagance of fine jewellery in person to have access to this exclusive world.

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