10-Year Anniversary: How I Built My Social Media Following – Part One

I am often asked to share the tricks of my trade and reveal how I have built an Instagram following of more than 400,000 people. The truth is dear jewellery aficionados, there’s no trick! Just plenty of hard work, obsessive attention to detail, imagination and absolute passion for jewellery. To celebrate the 10th anniversary of KaterinaPerez.com, I have decided to answer the most common questions I regularly receive about growing a social media following. In Part One, I discuss growing your followers, the time I commit to Instagram and standing out from the crowd.

Have you ever heard that old adage, “slow and steady wins the race”? After a decade of KaterinaPerez.com and as many years building @katerina_perez on Instagram, I can attest to the importance of patience and time when it comes to excelling online. I am often invited into conversations about social media to discuss growing large numbers of followers, and, in truth, I’ve never had this goal. I have always prioritised quality over quantity – so real people who engage with my posts want to have conversations and feel included in a community of jewellery fans. But enthusiasm is infectious, and somewhere along the way, what started from a few hundred followers has now reached more than 400,000! Below, you will find some of my personal insights to celebrate ten years of KaterinaPerez.com.