Jewellery Meets Haute Couture: The Silk Road Collection by Chopard

August 3, 2017

By Katerina Perez

4 min read

What could possibly be the joint creative venture between the Artistic Director and Co-President of Chopard, Caroline Scheufele, and Chinese fashion designer, Guo Pei? 37 works of art born from the chance meeting of these two women were combined into a single collection: Silk Road. In the framework of Paris Fashion Week, this collection was introduced to the public on the catwalk at the Hôtel Salomon de Rothschild.

The first meeting between Caroline Scheufele and Guo Pei happened in Cannes in 2015, where it quickly became obvious that the two women were enamoured with each other’s work. The Artistic Director of Chopard then invited the fashion designer to visit her Geneva studio and see for herself how the High Jewellery pieces are created. A meeting that took place in September of the same  year was the starting point for the creation of the new collection. United by their search for innovative ideas, the women quickly found a common language in the dialogue between jewellery and Haute Couture.

Chopard Silk Road necklace with emeralds, paraiba tourmalines and diamonds

Chopard Silk Road necklace with emeralds, paraiba tourmalines and diamonds

 Chopard Silk Road necklace with opals, sapphires, diamonds, jade and pearls

Chopard Silk Road necklace with opals, sapphires, diamonds, jade and pearls

 Chopard Silk Road necklace with opals, sapphires, diamonds, jade and pearls

Chopard Silk Road necklace with opals, sapphires, diamonds, jade and pearls

 Chopard Silk Road earrings with coloured gemstones and diamonds

Chopard Silk Road earrings with coloured gemstones and diamonds

Inspired by the extravagant outfits of Guo Pei, Caroline Scheufele created over a dozen unique items using the most valuable and beautiful gemstones. In additions to large specimens in the classic cut, the Artistic Director of Chopard made use of her work with exquisitely carved gems, as seen on her drop earrings with emeralds and openwork jades in the centre, as well as stones with shapes especially fashioned to correspond to the design, like the bird necklace. Caroline Scheufele also employed sophisticated jewellery-making techniques that allowed her to create pieces not only from gold as she often does but also from such metals as titanium, aluminium and silver.

The resulting creations for the Silk Road collection formed the basis of the clothing line fashioned by the Chinese designer. Taking the creative relay baton from Caroline, Guo Pei made amazing dresses from scratch to match the Chopard jewellery. Architecture, skillfully crafted shapes and volumes, soaring lines, unusual design solutions. unique creative thought and handcraft are the standout features both of the jewellery and the outfits expertly produced by these two admirable women.

Silk Road necklace by Chopard created in collaboration with Guo Pei

Silk Road necklace by Chopard created in collaboration with Guo Pei

The joint activities of Caroline Scheufele and Guo Pei were based on the common values that the two women share. Asia and its imaginary worlds, aesthetics, colours, a sense of wealth and abundance. Beauty and the sensuality of nature. Pathos and uniqueness of flowers.

Amongst the most impressive and memorable pieces of jewellery in the collection was a set of earrings with a necklace, in which a “pear-cut” emerald is combined with diamonds and “Paraiba” tourmalines. The emeralds used were so perfectly matched in size and colour that one could hardly imagine the amount of time spent by the Chopard gemologists collecting them. The same thought crept into my mind upon seeing the necklace: a statement choker with diamonds and large emeralds designed à la Belle Époque. It was effectively matched to Guo Pei’s embroidered dress that it was simply impossible to tear away my gaze.

Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

 Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

 Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

 Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

 Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

 Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

 Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

 Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

 Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

Chopard and Guo Pei catwalk in Paris during Haute Couture week. Photo credit: François Lollichon

What was generally striking was not only the gemstones but also the design of the jewellery itself. New jewellery interpretations appeared before my eyes, perfectly emphasising the silhouette, with the openwork patterns being borrowed from the world of fashion. A striking example is the diamond necklace in the shape of a collar with a removable central emerald, and an earrings and necklace set made from aluminium, rose gold and precious stones.

Jewellery and fashion will go “hand in hand” until the day women cease to use them as a form of self-expression and adornment… Unlikely! So I do hope that Silk Road will have some wonderful additions to the line in the future.

Azza Fahmy: How the Egyptian Designer Unearthed a World of Flora and Fauna

continue reading

Millionaire Products: Celebrating the No-Expense-Spared Bvlgari Polychroma High Jewellery Collection

Bvlgari is opening a magnificent new chapter in the world of high jewellery, and high jewellery watches with the Polychroma collection. Here's what I have discovered so far…

by Katerina Perez

Sea of Wonder: Celebrating the Ocean’s Endless Bounty with the Tiffany & Co. Blue Book 2025

Here are some of the creations that became an integral part of the Tiffany & Co. underwater world, including starfish, crashing waves and sea turtles…

by Katerina Perez

The Psychology of Jewellery: Why We Adorn Ourselves

From the earliest civilisations to contemporary fashion catwalks, humans have consistently sought ways to embellish themselves. Transcending mere decoration, jewellery acts as a powerful expression of identity, status and emotion. Whether it's the intricate beadwork of ancient societies or the minimalist designs of modern artisans, our choices in adornment reveal layers of personal and cultural narratives. 

by Claire Roberts

Gem Renaissance: Insights from GemGenève Talk on Coloured Gemstones

One of the most exciting shifts in the world of fine jewellery today is the growing appreciation for coloured gemstones, especially those beyond the traditional “Big Three” of rubies, sapphires, and emeralds. So, when the organisers of GemGenève invited me to do a talk, I instantly knew what subject I was going to touch upon - the rise of colour.

by Katerina Perez

Epic Evolution: Miseno Launches the Arco Collection to Celebrate a Fabulous Decade 

Miseno is a brand that I have followed closely over the past decade, largely because of its intriguing transatlantic flair that blends Italian heritage and craftsmanship with the pizzazz of New York City. Now, I am pleased to present to you my highlights of the new Arco High Jewellery collection.

by Katerina Perez

A Dazzling Decade: Celebrating the 10th Anniversary of Yi Collection

Since celebrating the 10-year anniversary of KaterinaPerez.com in 2023, I will admit to having a newfound appreciation and respect for any fellow business owner who reaches this incredible milestone. It’s certainly not easy to maintain high levels of creativity and craftsmanship, especially with a consistent focus on quality and professionalism.

by Sarah Jordan

Wow Effect: Exploring the Inventive Artistry of Serafino Consoli

While doing my duties as a judge at the 2025 Inhorgenta Awards, I had the pleasure of being introduced to the team behind Serafino Consoli – an Italian brand with a unique claim to fame in the high jewellery world.

by Katerina Perez

Essential Passion: The Artistic Pursuits of Mehragin Rahmati of Mergin Jewelry 

Jewellery can be thoughtful and insular, or it can be effusive and bold and full of character that makes it stand out from the crowd. I would put the colourful and charismatic creations of Mehragin Rahmati into the latter camp because of their attention-grabbing silhouettes, unusual structures, and confident mineral palettes.

by Katerina Perez

Maestro of Masterpieces: New High Jewels in the Picchiotti Classics Collection

Ahead of this year’s Couture show in Las Vegas, Picchiotti has revealed some of the latest additions to its high jewellery repertoire, including new suites in the Picchiotti Classics collection.

by Sarah Jordan

Reasons to Shop: The Moments that Demand a Fresh Jewellery Purchase 

There's no rule that says you need a reason to buy a new piece of jewellery, but sometimes, a little encouragement makes the decision even more exciting. If you're looking for a playful excuse to book your next jewellery appointment, here are a few irresistible reasons to treat yourself.

by Hirshi Sujanti

Grecian Glamour: The Designers Preparing to Spotlight Greek Style at JCK Las Vegas

Recently, I was approached by the organisers of a special ‘Greek mission’ who are supporting 11 independent designers and brands as they seek to make their mark at JCK Las Vegas from June 6-9, 2025. Below, I would like to introduce you to each of the businesses participating in this incredible showcase of Greek design, ingenuity and craftsmanship.

by Katerina Perez

Naked Attraction: The Best High Jewellery of the 2025 Cannes Film Festival 

Here’s a rundown of some of the best Cannes jewellery looks from the 78th annual festival (May 13-24), including the likes of Dakota Johnson, Angelina Jolie, and Natalie Portman, who all make striking jewellery the star of their ensembles

by Sarah Jordan

Latest Stories

Add articles and images to your favourites. Just

Legacy of Love:The Dreamlike Jewels of Emirati Designer Mariyeh Ghelichkhani

During our meeting in Dubai, we spoke about the importance of family, the sweetness of finding joy through creativity, and the ability to translate dreamy visions and deep feelings into wearable pieces…

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

Writing Adventures:Co-Authoring the Book

Paraiba: The Legacy of a Color

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.