Light and Joy: MaisonGems.com CEO Explains the Advantages of Swarovski Gemstones
When you hear Swarovski, what probably comes to mind is sparkling crystals, because they are what brought international fame to the Austrian company. However, though the manufacturer, founded in 1895, specialises in them, its activities extend far beyond working with artificially grown stones. Swarovski has its own Swarovski Gemstone division, and this department is dedicated to the high-quality cutting of natural gems, with a focus on topaz and sapphires.
The first authorised online retailer of Swarovski Gemstone to Europe was MaisonGems.com. The site sells in any quantity and in virtually any colour scheme. Rather than using irradiation, the 11 shades of Swarovski topaz are achieved with a specialised colour layer of Thermal Colour Fusion (TCF ™), which is applied to the surface of the mineral. The internal composition of the mineral remains untouched, and the special coating does not suffer when the gem is worked on.
Katerina Perez: For a designer, what are the advantages of choosing a Swarovski cut gemstone over any other one?
MaisonGems.com: The beauty of a gemstone greatly depends on the perfection of its cut, and Swarovski is able to offer stones with every facet perfectly aligned: uniformed in shape, size and dimension. Since these gems are faceted and polished exclusively on the company’s premises, the exceptional expertise and innovative technology of Swarovski helps to bring out the full intensity of the natural light. In return, that guarantees an outstanding result in shape, colour and brilliance of a stone.
Maison Gems Swarovski Topaz of various colours
KP: How does Swarovski guarantee the perfection of a cut?
MG: Their strict calibration methods ensure that each of their stones is identical: size tolerances are kept to a minimum; heights, diameters, and girdles are uniform. So, the advantages for our customers are clear: premium quality, less breakage, more efficiency. For example, Swarovski’s Natural Brilliance cut gives Swarovski Genuine Topaz more brilliance and fire than any other standard topaz cuts currently available on the market. Another special feature of Swarovski Genuine Topaz is its environmentally-friendly colouring process, TCF™ (Thermal Color Fusion), a special process which excludes radiation treatment.
KP: Can any gemstone be cut as Swarovski? Or does the gem have to meet certain guidelines?
MG: Any raw material could be cut by Swarovski but for them, quality is not just about cut, clarity or colour. It is also about responsibility, integrity and trust. As a family-run business with a proud 120-year history, responsibility is something that has always been part of their DNA. When it comes to genuine gemstones, real quality goes beyond just what you see.
Maison Gems Swarovski Gemstones
KP: Are there any special cut gemstones in your collections?
MG: The speciality of Swarovski is the miniature calibrated gemstones which, in fact, only Swarovski can do – thanks to the technology they use. You can find perfectly cut sapphires as small as 0.8mm, which is equivalent of 0.0024 ct.
KP: Why shop gemstones online?
MG: Nothing is easier than being able to buy gemstones online and have them delivered to your doorstep without leaving your home. However, you need to be sure of the quality of the product and Swarovski assures that.
Maison Gems Swarovski Topaz
KP: Who shops on Maison Gems?
MG: Most of our customers are jewellery designers who are looking for a simple and efficient buying process, and more importantly are assured with the Swarovski brand that the quality of the gemstones will be excellent every single time.
Visit Maison Gems on www.maisongems.com
WORDS
Katerina Perez is a jewellery insider, journalist and brand consultant with more than 15 years’ experience in the jewellery sector. Paris-based, Katerina has worked as a freelance journalist and content editor since 2011, writing articles for international publications. To share her jewellery knowledge and expertise, Katerina founded this website and launched her @katerina_perez Instagram in 2013.
Related Articles
Haute Couture 2025: Boucheron Explores Shades of Grey with the Impermanence High Jewellery Collection
With its Carte Blanche High Jewellery collections, Boucheron's Creative Director Claire Choisne has the power to explore whatever fantastical avenue she pleases, which in 2025 centres on flowers and the natural world.
Haute Couture 2025: The Unconventional Lines of the Vhernier Ardis High Jewellery Collection
Let's take a closer look at the pieces that launched at Paris Haute Couture week, including the sculptural necklaces we simply couldn't leave without photographing.
Haute Couture 2025: The 70s Depths of the Piaget Shapes of Extraleganza High Jewellery Collection
Through the Piaget Society, a circle of artists, collectors and freethinkers, the Maison helped shape the cultural zeitgeist of the 1970s.
Haute Couture Week 2025: The Gentle Flutter of Mikimoto Les Pétales High Jewellery
Let’s take a closer look at some of the aristocratic highlights of this latest Mikimoto offering…
Elevated Expression: Examining The Jade Dynasty Collection by Austy Lee
Austy Lee is someone we return to time and again here at KaterinaPerez.com, largely because the designer's work never fails to impress. Let's hear what he has to say on China's most emblematic mineral…
Haute Couture 2025: The Biggest High Jewellery Trends to Emerge from Paris
Transformability was a recurring theme, as were bold uses of colour, sculptural silhouettes and rare gemstones with compelling stories. Here are the key trends that defined the 2025 high jewellery season.
Flower Power: The Uplifting Energy of Jewels in Full Bloom
Florals have long been a favourite in fine jewellery, and they never lose their charm. This year’s Couture show in Las Vegas proved just how inventive floral jewellery can be, bursting with colour, craftsmanship, and imagination
You’ve Got the Moves: Kinetic Jewellery with Moving Elements
Sometimes, at the Couture Show, you encounter a trend that feels perfectly attuned to the times we’re living in. This year in Las Vegas, that trend was movement. Or, more precisely, moving elements that speak to that very human desire to keep our hands busy, our senses engaged, and our minds soothed.
Verified in Vegas: The Biggest Jewellery Trends of the Couture Show 2025
The Couture Show presents a curated view of the best in craftsmanship, design, fresh ideas and originality, which is why it’s such a vital place to forecast the ‘next big thing’. Here’s what I have gleaned from this year’s State-side events
Instant Charm: Celebrating New Creations with Karina Choudhrie Jewels
Let's take a closer look at the latest pieces that have emerged from Karina's incredible imagination…
Key Facts About Gold: An Ancient Symbol of Power and Luxury
In an age where digital currencies rise and fall, gold remains a universal symbol of stability, beauty, and lasting worth. It is worn on the skin, locked in vaults, and passed down through generations as a living legacy.
Little Legends: The History and Power of Pinky Rings
Pinky rings have long carried cultural weight - from Ancient Mesopotamian seals to Egyptian signets and Japanese kamon heirlooms. Today, the style is experiencing a resurgence, thanks to contemporary designers and a growing list of high-profile wearers, including Meghan Markle, Bruno Mars, Rihanna, Victoria Beckham, Bella Hadid and Emily Ratajkowski
Latest Stories
Club
Add articles and images to your favourites. Just
Epic Evolution:Miseno Launches the Arco Collection to Celebrate a Fabulous Decade
I am pleased to present to you my highlights of the new Arco High Jewellery collection, which was formally showcased to the jewellery world at Couture from June 4-8, 2025
Jewels Katerina Perez Loves
Continue Reading
Club
Club
Club
Club
In Conversation:Discussing Paraiba - The Legacy of a Color
with Vogue Singapore
Brand Focus: Pomellato
Jewellery Insights straight to your inbox
Style Guide
Club
Club
Club
Club
