10-Year Anniversary: How I Built My Social Media Following – Part Two

How have I built a social media following of more than 400,000 people? I wish there was a simple answer to this question, but really it’s a combination of factors that are difficult to explain in a short paragraph. That’s why I have created this two-part series to dive deeper into the challenging but rewarding world of Instagram. In Part Two, let’s discuss the Instagram algorithm, monetising my social media presence and the tools I rely upon to thrive.

I am sure you know by now that 2023 is the tenth anniversary of KaterinaPerez.com. Over the last decade, I have spent countless hours mastering the nuances of Instagram, sometimes successfully and other times through many months of trial and error. In Part One of this series, I spoke about growing genuine followers, staying true to yourself and producing high-quality content. Now, I want to share some behind-the-scenes advice about navigating Instagram, working with advertisers and producing content at trade shows. I hope you find inspiration in the answers I have given below…