Have you ever wondered how brands arrive at the prices they assign to their jewellery pieces? The answer is much more complicated than simply the accumulated price of the raw materials. In this first part of a three-part series, we speak to exceptional fine jewellers to find out how they assign value to gemstone rarity and discover why time and relationships must factor into their decision making.

Just like other forms of art, the value we place on jewellery is complex and nuanced. The final figure that’s presented to you in a shining boutique on the Place Vendôme is an alchemy of many factors including the costs of raw materials, the rarity and preciosity of those materials, and the difficulty in sourcing these treasures. However, one can’t simply add up the value of gold, diamonds and gems and reach a figure… this is far too simple! To share more insights into the process of pricing with you, we have created this three-part series, each focusing on a different aspect of value. Let’s start with raw materials…