Yoko London: Inside the New Sloane Street Flagship Store
I left London, but London hasn’t left me! When an opportunity arises to visit the UK capital, I am there! So, on the last day of August, I attended the opening of Yoko London’s new flagship boutique, housed in a grand 19th-century building on Sloane Street. The British pearl jeweller has curated an expansive space for its core collections and High Jewellery creations, plus private areas for VIP clients seeking something special. Let me take you inside the new store and share my impressions of this Yoko London destination…
When the Hakimian family get in touch and ask you to be one of the first visitors to their brand’s new London flagship boutique, you get on a plane (or the Eurostar, in my case)! So it was a pleasure to be invited to witness the latest jewel in Yoko London’s pearl crown, located on Sloane Street in the Royal Borough of Kensington and Chelsea. It’s a fantastic location on a popular shopping street that links Sloane Square and the King’s Road to Knightsbridge, where you’ll find Harrods department store.
A closer look at the interior of the new Yoko London flagship boutique on London's Sloane Street
Katerina Perez at the Yoko London flagship boutique
Japanese Akoya pearl and diamond earrings from the Yoko London Raindrop Collection
South Sea pearl and diamond earrings from the Yoko London Tassel Collection
Japanese Akoya pearl and diamond ring from the Yoko London Starlight Collection
Pink Freshwater pearl and diamond earrings from the Yoko London Eclipse Collection
South Sea pearl and diamond earrings from the Yoko London Starlight Collection
South Sea pearl and diamond earrings from the Yoko London Starlight Collection
Akoya pearl and diamond ring from the Yoko London Starlight Collection
South Sea pearl and diamond earrings from the Yoko London Starlight Collection
Akoya pearl and diamond earrings from the Yoko London Eclipse Collection
One of a kind ‘Waterfall’ necklace from the Yoko London High Jewellery Collection, featuring Akoya pearls and diamonds
South Sea pearl and diamond ‘Goddess’ necklace from the Yoko London High Jewellery Collection
Plunging South Sea pearl and diamond necklace from the Yoko London Starlight Collection
The interior of the new Yoko London flagship boutique on Sloane Street in London
The new Yoko London flagship boutique on Sloane Street in the Royal Borough of Kensington and Chelsea
The interior of the new Yoko London flagship boutique on Sloane Street between Sloane Square and Knightsbridge
WORDS
Katerina Perez is a jewellery insider, journalist and brand consultant with more than 15 years’ experience in the jewellery sector. Paris-based, Katerina has worked as a freelance journalist and content editor since 2011, writing articles for international publications. To share her jewellery knowledge and expertise, Katerina founded this website and launched her @katerina_perez Instagram in 2013.
Related Articles
A Century of Sparkle: Celebrating 100 Years of Art Deco at GemGenève
From May 8-11, 2025, visitors to GemGenève can immerse themselves in a showcase of antique and modern jewellery while also experiencing the innovative spirit of the 1920s and 1930s through a photographic lens. Here, I'd like to tell you more about this creative collaboration and introduce you to the brands taking part…
Tailored Perfection: The Best Jewellery Looks of the Met Gala 2025
Not since 2003 has a Met Gala theme focused exclusively on menswear, so we had high hopes for this year’s attendees demonstrating the best of tailored suiting adorned with high jewels. Let’s take a closer look at some of the best ensembles of the evening…
Legacy of Love: The Dreamlike Jewels of Emirati Designer Mariyeh Ghelichkhani
Jewellery is a transmitter of memories and emotions through time, which is something that Dubai-based designer Mariyeh Ghelichkhani knows all too well. During our meeting in Dubai, we spoke about the importance of family, the sweetness of finding joy through creativity, and the ability to translate dreamy visions and deep feelings into wearable pieces…
Celebrating Colour: 20 Uplifting Jewellery Creations by Lisa Nik
Whether you're craving a juicy mandarin garnet or an eye-catching bi-colour tourmaline, here are 20 joyful pieces that exemplify the Lisa Nik approach, as well as the inspiration behind them…
Watches and Wonders 2025: The Coolest Watch Novelties
With pastel pops, Pop Art influences, and playful twists on time itself, Watches and Wonders 2025 delivered a vibrant feast of creativity. Discover the fun new watches setting trends in Geneva this spring
White Hot: Achromatic Jewellery is Having a Moment
Let’s explore the revival of all white jewellery and discover why this look is universally complementary – and a great investment.
Reinventing Royalty: The European-Inspired Luxury Behind Isabel Gemology
I started 2025 with a series of articles titled ‘Jeweller of the Month’ to highlight the true talent among niche designers in the jewellery industry. For May, it is Isabel Delgado, the founder of Isabel Gemology, who I would like to shine the spotlight on.
Watches and Wonders 2025: Eight of the Most Artful Dials
From lovers kissing on a bridge to precious animals painted in enamel or gems, this year’s watch launches included timepieces with extraordinary dials that blur the line between watchmaking and wearable art.
Birthday Wishes: Embracing the Power of Being Different
Today, I want to share my thoughts on embracing your inner self and channelling all that power into your biggest passions…
Flip the Script: Meet the Jewellers Creating Luxury Customised Watches
Jewellery designers are increasingly turning their artistic talents to the world of horology, customising luxury watches with unique embellishments that carry their personal style signatures. From reimagined Rolexes to gemstone-studded bezels, discover how jewellers are making their mark on the world of timepieces
Iconic Revival: Boucheron Reinvents the Serpent Bohème Jewellery
That nostalgic feeling of seeing past creations—sometimes forgotten, sometimes iconic—sparking a rush of inspiration to reimagine and breathe new life into what once was. That's exactly what Boucheron has achieved with its latest revival: the Serpent Bohème Vintage collection
Art Deco Innovation: Exploring the Iconic Van Cleef & Arpels Mystery Setting
The Mystery Setting by Van Cleef & Arpels stands out as a masterpiece of Art Deco ingenuity. As the world celebrates the centenary of Art Deco in 2025, we are taking the opportunity to spotlight one of the most technically ambitious innovations to emerge from this golden era of jewellery design
Latest Stories
Club
Club
Add articles and images to your favourites. Just
Reinventing Royalty:The European-Inspired Luxury Behind Isabel Gemology
I started 2025 with a series of articles titled ‘Jeweller of the Month’ to highlight the true talent among niche designers in the jewellery industry. For May, it is Isabel Delgado, the founder of Isabel Gemology, who I would like to shine the spotlight on.
Jewels Katerina Perez Loves
Continue Reading
Club
Club
Club
Writing Adventures:Co-Authoring the Book
Paraiba: The Legacy of a Color
Brand Focus: Cartier
Jewellery Insights straight to your inbox
Style Guide
Club
Club
Club
Club
Club
