Anna Maccieri Rossi: I Do Not Search for Beauty, I Search for Magic

May 20, 2019

By Katerina Perez

5 min read

Having spent more than 12 years designing timepieces for such world-leading luxury brands as Cartier, Jaeger-LeCoultre, Bulgari and Tiffany & Co., Anna Maccieri Rossi set about on a new venture by establishing her own namesake brand. The Italian designer chose an unbeaten path for her own business, and merged Metiers D’art skills of watchmaking with the art of high jewellery. This resulted in a completely new and unexpected line of precious pieces – one that celebrates the beauty of two very similar and yet very different art forms.

Anna Maccieri Rossi is obsessed with her new design direction, its technicalities and the quality she provides to her clients. She creates pieces that boast volume and personality, preserving the lightness of a true jewel at the same time. Constantly facing challenges, the Italian designer feels lucky to be surrounded by very talented and experienced artisans, who support her in creating these outstanding pieces. Debuting her collection at the Couture Show in Las Vegas, Anna Maccieri Rossi took some time to speak with me about her creative journey, her years in watch design and her vision of the jewellery she creates.
Anna Maccieri Rossi 'Wolf' collection open ended ring with hand painted mother of pearl, diamond, and labrodite in white gold

Anna Maccieri Rossi 'Wolf' collection open ended ring with hand painted mother of pearl, diamond, and labrodite in white gold

 Anna Maccieri Rossi 'ORA' collection open ended ring with citrine and diamonds in yellow gold

Anna Maccieri Rossi 'ORA' collection open ended ring with citrine and diamonds in yellow gold

 Anna Maccieri Rossi 'ORA' collection 'Chevalier' ring with mother of pearl, guilloché enamel, diamonds in white and yellow gold

Anna Maccieri Rossi 'ORA' collection 'Chevalier' ring with mother of pearl, guilloché enamel, diamonds in white and yellow gold

 Anna Maccieri Rossi 'ORA' collection 'Chevalier' ring with mother of pearl, sapphires and diamonds in white and yellow gold

Anna Maccieri Rossi 'ORA' collection 'Chevalier' ring with mother of pearl, sapphires and diamonds in white and yellow gold

Katerina Perez: Can you tell me about the journey that led you to start your namesake brand?

Anna Maccieri Rossi: For a while, I had an idea of introducing watch world and movement to jewellery, I simply couldn’t stop thinking about it, it was what I call a ‘creative urgency’. The desire to create jewellery that is truly inspired by the theme of time never left me. I feel that it is a tribute to the memory through imagination, as memory is able to connect us to our roots and tradition; while imagination can inspire us and brings us to the future. Memory is our essence. Imagination is our dream.

Anna Maccieri Rossi 'Wolf' collection pendant with painted and engraved mother of pearl, sapphires and diamonds in white gold

Anna Maccieri Rossi 'Wolf' collection pendant with painted and engraved mother of pearl, sapphires and diamonds in white gold

KP: How has your heritage in watches has informed your jewellery design style?

AMR: Actually, I started my professional career as a jewellery designer and gradually trained to be a senior watch designer. This evolution changed me, and made me look at the projects in a new way: I do not search for beauty, I search for magic. I love when objects contain stories, when they have a soul, when they function, move. I look for the unexpected and create timeless amulets that evoke emotions and can make you dream.

Anna Maccieri Rossi 'Wolf' collection open ended ring with hand painted mother of pearl, diamond, and labrodite in white gold

Anna Maccieri Rossi 'Wolf' collection open ended ring with hand painted mother of pearl, diamond, and labrodite in white gold

KP: Do you believe that there are any limits to mechanical jewellery design?

AMR: Limits are the challenges we face. They exist in order for us to overcome them, learn from them, find solutions and improve. I personally never think about limits but about opportunities – my father taught me this. A watch designer never stops studying, researching, trying to overcome constraints. The world belongs to the bravest, so one has to always be daring!

Anna Maccieri Rossi's creative process

Anna Maccieri Rossi's creative process

 Anna Maccieri Rossi's creative process

Anna Maccieri Rossi's creative process

 Anna Maccieri Rossi's creative process

Anna Maccieri Rossi's creative process

 Anna Maccieri Rossi's creative process

Anna Maccieri Rossi's creative process

KP: What fascinates you about jewellery design?

AMR: The entire process, it is like an adventure: every phase has its own pleasure and challenge. I’m the person who at any time of day or night has an idea or ‘illumination’ and need to draw it on what is handy: a train ticket, a napkin at a restaurant, sand on the seashore.

Anna Maccieri Rossi 'Teatro' collection cuff with mechanical movement, diamonds, hand painted mother of pearl and sapphires in white gold

Anna Maccieri Rossi 'Teatro' collection cuff with mechanical movement, diamonds, hand painted mother of pearl and sapphires in white gold

KP: I get the feeling that your designs are communicative, and your jewellery interacts with its wearer. Was this a conscious ambition or an unintended consequence?

AMR: Life is not only one thing, one instant, one shade… It is a succession of events, stories, emotions. I love the idea of bringing awareness of it to the wearer and giving possibility to play, touch, enjoy my jewellery in a very personal way. I want to express grace and tell a very intimate story through my collections. That is why the first one – ’Teatro’ – features a disk and, as on stage, you can see different scenes, experience feelings when watching a disk moving slowly, gently without stopping.

Anna Maccieri Rossi 'Sunset Sunrise' collection pendant with painted mother of pearl and diamonds in yellow gold

Anna Maccieri Rossi 'Sunset Sunrise' collection pendant with painted mother of pearl and diamonds in yellow gold

KP: Can fine jewellery be a part of a modern, practical lifestyle?

AMR: Absolutely yes! I love it. There are no rules anymore on what you can or can’t wear. Today a jewel can be worn with irony, lightness, pleasure, and it is all a matter of balance to me. You can wear a diamond on a white t-shirt, as it no longer represents the ‘status’ of a person, but it expresses one’s joy, personality and the ability to be versatile. Don’ t be afraid to wear jewellery and to enjoy it. Choose the one that makes you feel good and, most of all, that is 100% YOU. Don’t cover, shine!

Carol Kauffmann: ‘Botanica’ and ‘Venezia’ Collections Debut at Couture 2019

continue reading

Haute Couture 2025: The Unconventional Lines of the Vhernier Ardis High Jewellery Collection 

Let's take a closer look at the pieces that launched at Paris Haute Couture week, including the sculptural necklaces we simply couldn't leave without photographing.

by Sarah Jordan

Haute Couture 2025: The 70s Depths of the Piaget Shapes of Extraleganza High Jewellery Collection

Through the Piaget Society, a circle of artists, collectors and freethinkers, the Maison helped shape the cultural zeitgeist of the 1970s.

by Claire Roberts

Haute Couture Week 2025: The Gentle Flutter of Mikimoto Les Pétales High Jewellery

Let’s take a closer look at some of the aristocratic highlights of this latest Mikimoto offering…

by Sarah Jordan

Elevated Expression: Examining The Jade Dynasty Collection by Austy Lee

Austy Lee is someone we return to time and again here at KaterinaPerez.com, largely because the designer's work never fails to impress. Let's hear what he has to say on China's most emblematic mineral…

by Sarah Jordan

Haute Couture 2025: The Biggest High Jewellery Trends to Emerge from Paris 

Transformability was a recurring theme, as were bold uses of colour, sculptural silhouettes and rare gemstones with compelling stories. Here are the key trends that defined the 2025 high jewellery season.

by Joshua Hendren

Flower Power: The Uplifting Energy of Jewels in Full Bloom 

Florals have long been a favourite in fine jewellery, and they never lose their charm. This year’s Couture show in Las Vegas proved just how inventive floral jewellery can be, bursting with colour, craftsmanship, and imagination

by Hirshi Sujanti

You’ve Got the Moves: Kinetic Jewellery with Moving Elements

Sometimes, at the Couture Show, you encounter a trend that feels perfectly attuned to the times we’re living in. This year in Las Vegas, that trend was movement. Or, more precisely, moving elements that speak to that very human desire to keep our hands busy, our senses engaged, and our minds soothed.

by Claire Roberts

Verified in Vegas: The Biggest Jewellery Trends of the Couture Show 2025

The Couture Show presents a curated view of the best in craftsmanship, design, fresh ideas and originality, which is why it’s such a vital place to forecast the ‘next big thing’. Here’s what I have gleaned from this year’s State-side events

by Sarah Jordan

Instant Charm: Celebrating New Creations with Karina Choudhrie Jewels

Let's take a closer look at the latest pieces that have emerged from Karina's incredible imagination…

by Katerina Perez

Key Facts About Gold: An Ancient Symbol of Power and Luxury

In an age where digital currencies rise and fall, gold remains a universal symbol of stability, beauty, and lasting worth. It is worn on the skin, locked in vaults, and passed down through generations as a living legacy.

by Hirshi Sujanti

Little Legends: The History and Power of Pinky Rings

Pinky rings have long carried cultural weight - from Ancient Mesopotamian seals to Egyptian signets and Japanese kamon heirlooms. Today, the style is experiencing a resurgence, thanks to contemporary designers and a growing list of high-profile wearers, including Meghan Markle, Bruno Mars, Rihanna, Victoria Beckham, Bella Hadid and Emily Ratajkowski

by Joshua Hendren

Forever in Bloom: The Timeless Charm of Flowers in Jewellery

Flowers may fade in a vase, but flowers in jewellery—they bloom eternally

by Hirshi Sujanti

Latest Stories

Add articles and images to your favourites. Just

Epic Evolution:Miseno Launches the Arco Collection to Celebrate a Fabulous Decade

I am pleased to present to you my highlights of the new Arco High Jewellery collection, which was formally showcased to the jewellery world at Couture from June 4-8, 2025

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

In Conversation:Discussing Paraiba - The Legacy of a Color

with Vogue Singapore

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.