Dior Opens New Flagship Boutique on Bond Street:

June 9, 2016

By Katerina Perez

3 min read

Bond Street is considered the most prestigious shopping street in London with an array of fashion and jewellery boutiques of international luxury brands. Many of them are flagship locations; so it comes as no surprise that many a boutique bears resemblance to palaces with interiors boasting a rich décor and a wide range of sumptuous goods ‘hidden’ inside. Just recently, the list of luxury maisons extended by one more name – the renowned House of Dior. Now the whole variety of its merchandise can be found in the Bond Street building number 160-162.

American architect Peter Marino has decorated the new Dior boutique in the best traditions of opulence and elegance. To create a modern and stylish decor, typical of luxury homes, Marino furnished the shopping area with silvery tones, diluting them here and there with bright splashes of colour. Silk carpets, elegant furniture and art objects (it is impossible to not notice the ‘Distant Cousin’ sculpture by Tony Cragg at the foot of the stairs) convert the boutique into a grand Parisian townhouse, where luxury lives. Spacious rooms with men’s, women’s and children’s fashion, footwear, accessories, jewellery, perfume and even homeware, which is represented in the UK for the first time, are spread across four floors.

Dior

Dior

Dior has presented several new pieces of jewellery from the Archi Dior collection as well as La D de Dior and Le Grand Bal watches, all in limited editions, for the new boutique’s opening. The new models, though belong to existing collections, are distinguished by their red-white-and-blue colour scheme that was inspired by the very British Union Jack. Jewellery novelties include an elegant Milieu du Siècle bracelet, ring and earrings, as well as the Archi Dior Bar en Corolle wide band ring. They are decorated with blue or pink sapphires, rubies and diamonds, depending on the colour combination.

Among the new watch models is VIII Grand Bal Plissé Soleil with a 36 mm case, which is made in pink gold with a dark-blue or rich red dial and alligator strap. Each of these was created in the limited number of eight pieces. Another model, the La D de Dior Précieuse high jewellery watches, are made in two colour combinations and are one-of-a-kind pieces. Their elegant circular 21 mm dial is decorated with rubies or blue sapphires, as well as more than a thousand diamonds totalling 8.3 carats.

I hope that after reading this article, you would want to visit the boutique and get a feel of Dior’s luxury ambience. 

Dior

Dior

 Dior

Dior

 Dior

Dior

 Dior

Dior

 Dior

Dior

 Dior

Dior

 Dior

Dior

 Dior

Dior

5 Birds That Became Iconic Jewellery of Luxury Brands:

continue reading

The Psychology of Jewellery: Why We Adorn Ourselves

From the earliest civilisations to contemporary fashion catwalks, humans have consistently sought ways to embellish themselves. Transcending mere decoration, jewellery acts as a powerful expression of identity, status and emotion. Whether it's the intricate beadwork of ancient societies or the minimalist designs of modern artisans, our choices in adornment reveal layers of personal and cultural narratives. 

by Claire Roberts

Gem Renaissance: Insights from GemGenève Talk on Coloured Gemstones

One of the most exciting shifts in the world of fine jewellery today is the growing appreciation for coloured gemstones, especially those beyond the traditional “Big Three” of rubies, sapphires, and emeralds. So, when the organisers of GemGenève invited me to do a talk, I instantly knew what subject I was going to touch upon - the rise of colour.

by Katerina Perez

Epic Evolution: Miseno Launches the Arco Collection to Celebrate a Fabulous Decade 

Miseno is a brand that I have followed closely over the past decade, largely because of its intriguing transatlantic flair that blends Italian heritage and craftsmanship with the pizzazz of New York City. Now, I am pleased to present to you my highlights of the new Arco High Jewellery collection.

by Katerina Perez

A Dazzling Decade: Celebrating the 10th Anniversary of Yi Collection

Since celebrating the 10-year anniversary of KaterinaPerez.com in 2023, I will admit to having a newfound appreciation and respect for any fellow business owner who reaches this incredible milestone. It’s certainly not easy to maintain high levels of creativity and craftsmanship, especially with a consistent focus on quality and professionalism.

by Sarah Jordan

Wow Effect: Exploring the Inventive Artistry of Serafino Consoli

While doing my duties as a judge at the 2025 Inhorgenta Awards, I had the pleasure of being introduced to the team behind Serafino Consoli – an Italian brand with a unique claim to fame in the high jewellery world.

by Katerina Perez

Essential Passion: The Artistic Pursuits of Mehragin Rahmati of Mergin Jewelry 

Jewellery can be thoughtful and insular, or it can be effusive and bold and full of character that makes it stand out from the crowd. I would put the colourful and charismatic creations of Mehragin Rahmati into the latter camp because of their attention-grabbing silhouettes, unusual structures, and confident mineral palettes.

by Katerina Perez

Maestro of Masterpieces: New High Jewels in the Picchiotti Classics Collection

Ahead of this year’s Couture show in Las Vegas, Picchiotti has revealed some of the latest additions to its high jewellery repertoire, including new suites in the Picchiotti Classics collection.

by Sarah Jordan

Reasons to Shop: The Moments that Demand a Fresh Jewellery Purchase 

There's no rule that says you need a reason to buy a new piece of jewellery, but sometimes, a little encouragement makes the decision even more exciting. If you're looking for a playful excuse to book your next jewellery appointment, here are a few irresistible reasons to treat yourself.

by Hirshi Sujanti

Grecian Glamour: The Designers Preparing to Spotlight Greek Style at JCK Las Vegas

Recently, I was approached by the organisers of a special ‘Greek mission’ who are supporting 11 independent designers and brands as they seek to make their mark at JCK Las Vegas from June 6-9, 2025. Below, I would like to introduce you to each of the businesses participating in this incredible showcase of Greek design, ingenuity and craftsmanship.

by Katerina Perez

Naked Attraction: The Best High Jewellery of the 2025 Cannes Film Festival 

Here’s a rundown of some of the best Cannes jewellery looks from the 78th annual festival (May 13-24), including the likes of Dakota Johnson, Angelina Jolie, and Natalie Portman, who all make striking jewellery the star of their ensembles

by Sarah Jordan

In Conversation: Discussing Paraiba — The Legacy of a Color with Vogue Singapore

The conversation encouraged both myself and Kevin Ferreira, my co-author, to recall exactly why we wrote Paraiba: The Legacy of a Color, and I am pleased to share more with you below

by Katerina Perez

Semi-Precious vs Precious Gemstones: Why the Old Labels No Longer Work

I can’t count the number of times I’ve asked myself: what really sets so-called precious and semi-precious stonesapart? Is it their rarity? Colour? Durability? Value? Or is it simply tradition—an outdated hierarchy we’ve inherited without question

by Katerina Perez

Latest Stories

Add articles and images to your favourites. Just

Legacy of Love:The Dreamlike Jewels of Emirati Designer Mariyeh Ghelichkhani

During our meeting in Dubai, we spoke about the importance of family, the sweetness of finding joy through creativity, and the ability to translate dreamy visions and deep feelings into wearable pieces…

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

Writing Adventures:Co-Authoring the Book

Paraiba: The Legacy of a Color

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.