

How to Market Your Brand Via Jewellery Blogs and Social Media Channels:
This year the annual jewellery show IJL (International Jewellery London) is relocating to Olympia London – the perfect venue for such a large-scale event. Emerging designers and established brands will gather under the same roof to showcase their latest creations.
It is the third year that I will be attending the expo. However, this time I am not planning just to look for new jewellers and discover wonderful jewels, I will be holding a seminar as well! Together with Isabella Lee, the voice of rockingthatgem.com blog, and Sarah Ho, an award-winning jewellery designer, we will be talking about how to market jewellery through blogs and social media channels to increase brand awareness and achieve potential sales. I am sure you agree that nowadays it is a very relevant topic to discuss.
Although IJL is predominantly a trade show, anyone can attend by registering on-line for a pass. If you would like to come to the seminar, please let me know by email – [email protected], your support will be much appreciated!

IJL Seminar

WORDS
Katerina Perez is a jewellery insider, journalist and brand consultant with more than 15 years’ experience in the jewellery sector. Paris-based, Katerina has worked as a freelance journalist and content editor since 2011, writing articles for international publications. To share her jewellery knowledge and expertise, Katerina founded this website and launched her @katerina_perez Instagram in 2013.
Latest Stories
Add articles and images to your favourites. Just

Legacy of Love:The Dreamlike Jewels of Emirati Designer Mariyeh Ghelichkhani
During our meeting in Dubai, we spoke about the importance of family, the sweetness of finding joy through creativity, and the ability to translate dreamy visions and deep feelings into wearable pieces…
Jewels Katerina Perez Loves
Continue Reading

Writing Adventures:Co-Authoring the Book
Paraiba: The Legacy of a Color
Brand Focus: Chopard
Jewellery Insights straight to your inbox