How To Market Your Brand: Jewellery Blogs and Social Media Channels
This year the annual jewellery show IJL (International Jewellery London) is relocating to Olympia London – the perfect venue for such a large-scale event. Emerging designers and established brands will gather under the same roof to showcase their latest creations.
It is the third year that I will be attending the expo. However, this time I am not planning just to look for new jewellers and discover wonderful jewels, I will be holding a seminar as well! Together with Isabella Lee, the voice of rockingthatgem.com blog, and Sarah Ho, an award-winning jewellery designer, we will be talking about how to market jewellery through blogs and social media channels to increase brand awareness and achieve potential sales. I am sure you agree that nowadays it is a very relevant topic to discuss.
IJL Seminar
Although IJL is predominantly a trade show, anyone can attend by registering on-line for a pass. If you would like to come to the seminar, please let me know by email – [email protected], your support will be much appreciated!
WORDS
Katerina Perez is a jewellery insider, journalist and brand consultant with more than 15 years’ experience in the jewellery sector. Paris-based, Katerina has worked as a freelance journalist and content editor since 2011, writing articles for international publications. To share her jewellery knowledge and expertise, Katerina founded this website and launched her @katerina_perez Instagram in 2013.
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